Some recent changes in the Irish media landscape that may be of interest.
Francesca Comyn is leaving TodayFM/Newstalk to take up a position as courts correspondent with the Sunday Business Post. A replacement is being sought.
Alison Nulty has left Radio Kerry to join UTV Ireland as their southern correspondent (via RadioToday.ie)
TV3 are changing Ireland AM into a seven day format and will bring in Simon Delaney to co-host the Saturday edition, with Ivan Yates co-hosting Sunday’s show. Anna Daly will co-host on Saturday and Sundays.
Jennifer O’Connell wrote her last weekly column for the Irish Times today.
Susan Daly, editor of TheJournal, has gone on maternity leave.
Whatever your opinion on the same sex marriage referendum, the No campaign delivered a well researched, focused and effective communications strategy. In essence, they identified an issue that resonated with their target audience and had a very simple and clear message to deliver. While the No campaigners were assisted by the equal time requirements for broadcasters, they had an uncanny ability to bring the conversation back to their core message at every opportunity.
It would appear to me that this was a well researched approach as clearly some people had issues with a child being brought up by same sex parents and the No side played upon these concerns. Although they were not overt about it, the No side clearly wanted to make people uncomfortable at the thought of two men raising a child. The use of the slogan ‘Two Men Can’t Replace a Mother’s Love’ on posters was an example of this in practice.
One of the simplest, but most effective tactics the No campaign employed during the Same Sex Marriage referendum debate was the names of some of the groups promoting a No vote. This was epitomised by ‘Mothers and Fathers Matter.’ Regardless of the fact that the Referendum Commission had advised the public that the referendum had nothing to do with adoption or surrogacy, anytime a spokesperson from Mothers and Fathers Matter was introduced, the group was essentially able to deliver its message as media outlets had to name the spokesperson’s organisation.
The main reason why ‘Mothers and Fathers Matter’ were so effective, however, was the sheer bullheaded approach of the group. Regardless of any journalist pointing out the Referendum Commission’s viewpoint or that there are already thousands of families with same sex parents in Ireland already, they went ahead and delivered their argument anyway. While some may have put it down to ignorance, this was clearly a well drilled machine that was focused on getting their message across.
While I may not have agreed with them, there are a number of aspects of the No campaign which underpin any good communications campaign.
- Have a clear picture of who your audience is.
- It isn’t enough to come up with a message and hope it will appeal. Test your messages through research to ensure that they resonate with your audience.
- Keep it simple. People are bombarded with information everyday. Have a clear and concise message that you can deliver in 90 seconds or less. If you can’t explain it to your mother, then go back to the drawing board!
- Repeat, repeat, repeat. Studies have shown that people need to hear a message between four to six times for a message to resonate.
- Factor your message into the name of your campaign. Whether it’s the name of your organisation or simply a campaign hashtag, don’t waste the potential opportunity to get your point across.
Some updates over the past couple of months.
Louise Hogan has been appointed as the new farming editor in the Irish Independent.
The Irish Examiner has appointed Eamon Quinn as its new business editor.
Paddy Barker has retired as picture editor of the Irish Examiner.
Vincent Wall was appointed as Newstalk business editor and presenter of Business Breakfast Show following Ian Guider’s departure to the Sunday Business Post.
Pat O’Keeffe has left the Irish Farmers Journal to join Glanbia as Head of Farmer Relations.
Tom Molloy will leave his position as group business editor of Independent Newspapers to take up a communications in Trinity College Dublin.
In addition to his duties as business reporter with RTE, Conor Brophy will now also pen a media column in the Sunday Business Post. This follows a 13 week series he presented on RTE called the Media Show.
Ruadhan MacCormaic will move from his position as legal affairs correspondent to become the foreign affairs correspondent.
Sarah Bardon has joined the Irish Times as a political reporter from the Irish Mirror.
John Drennan has left his position as political editor of the Sunday Independent to join RENUA as its director of communications.
Jenny Kelly and Will Hanafin, members of Ray Darcy’s production team at Today FM, have joined the presenter at RTE.
Susan Mitchell has been promoted to health editor at the Sunday Business Post.
Richard Oakley has been appointed as editor of The Times Ireland, News International’s digital newspaper, which will launch later this year.
Fionnan Sheehan has been appointed as the new editor of the Irish Independent and Cormac Bourke has been appointed as the editor of the Sunday Independent.
Ger Gilroy is one of the presenters as part of an evening sports roundup on Fridays on UTV Ireland.
Rosemary MacCabe has joined Stellar magazine as deputy editor.
Anton Savage will take over from Ray Darcy on Today FM. The new show will air in the coming weeks.
Tom Lyons and Ian Guider are moving to the Sunday Business Post from the Irish Times and NewsTalk respectively.
Claire Brock and Sarah O’Connor join Sinead O’Donnell as news reporters with UTV Ireland.
Laura Hogan is now news reporter with TV3.
Derek Mooney is leaving his show in January to become a nature and wildlife producer in RTE.
Ray Darcy has left Today FM and will join RTE in February to replace Mooney and also become a TV presenter. A replacement presenter for Today FM will be announced in due course.
Leslie Ann Horgan has joined the Irish Independent and is now editing the Weekend magazine.
Mary O’Regan has joined UTV as political editor.
Fergal O’Brien has left his position as news correspondent with Today FM to join TV3.
RTE has appointed Fiona Mitchell as its new London correspondent.
Colette Sexton is now responsible for the Media & Marketing section in the Sunday Business Post.
Ahead of the launch of Call of Duty: Advanced Warfare, GAME hired a Hollywood acting coach to provide a few professional pointers to those planning on taking sick leave the next morning.
To celebrate the launch of Mrs Brown’s Boys D’Movie, HMV created their own special version of the Molly Malone statue outside their Henry Street store.
— Newsaccess (@NewsaccessMedia) October 24, 2014
One of the many initiatives undertaken by Dublin Zoo to celebrate October as month of the elephant included releasing a ‘herd’ of elephants onto the streets of Dublin.
— An Garda Síochána (@GardaTraffic) October 17, 2014
Ian Kehoe has been appointed as editor of the Sunday Business Post.
Cliff Taylor has been appointed as managing editor of the Irish Times.
Paul Colgan has left RTE to join UTV as economics editor. He has also been joined in the newsroom by Sinead O’Donnell, who was previously a reporter with TV3, Today FM and NewsTalk. Mick McCaffrey has left the Sunday World to become news editor at the station. Chris Donoghue, host of NewsTalk’s breakfast show, is also joining UTV in January, whilst also retaining his role at the radio station. NewsTalk will now also supply radio news for UTV’s regional radio stations, with UTV staff moving to its TV operation.
RTE will establish the position of London correspondent in January.
Steve Wynne Jones has become the managing editor of both Checkout and its sister publication ESM – the European Supermarket Magazine.
TV3 will broadcast a toy show to attempt to rival the RTE Late, Late Toy Show. It will be presented by Brian McFadden and Karen Koster, with Jedward on hand also.
The latest Ipsos MRBI/Irish Times political poll makes for a depressing read for Fianna Fail. In the wake of a number of blunders by the Fine Gael and Labour coalition, Michael Martin and the rest of the Fianna Fail party must be wondering what they need to do to get a boost in the polls. Needless to say, hours after the poll the public soul searching by some of Martin’s rivals has already begun.
How is it that Sinn Fein gain in popularity, while Fianna Fail’s support continues to stagnate?
Is the party out of touch? Is Martin the wrong man for the job? Did the collapse of the Celtic Tiger fundamentally destroy the base of what has been the most popular party in the history of the State?
Perhaps the answer is a lot simpler. I read a great interview in the FT today with Timothy Bell, one of Margaret Thatcher’s main advisers (registration required, but free to read.) There is a fantastic quote in the article:
“When you’re in opposition the only argument you’ve got is that it’s time for a change,” he says.
This is what makes the next election in the UK so interesting, he says. “Whatever happens there’s going to be a change. So nobody’s going to be able to do ‘it’s time for a change’ and nobody’s going to be able to do ‘it’s no time for a change’.”
The problem for Fianna Fail is that they are essentially seen as part of the establishment, whether they are in opposition or not. Telling the electorate that they are the party to deliver change simply won’t wash with the public, no matter who the leader is at the moment. The fundamental reason for Sinn Fein’s gradual rise in popularity is that more people are seeing them as the only real alternative.
This is also what will make the next election so interesting to watch. It would be in Sinn Fein’s best interests to stay out of Government for as long as possible. They will be faced with a real gamble – take the reins of power and potentially see their popularity crumble like a castle with foundations built on sand over five years. Or alternatively hold off for the same period to underline their position as the only political alternative, whilst praying that the continued turnaround in Ireland’s economic fortunes does not lead to the public repaying Fine Gael with their loyalty.
Paul Cunningham has been appointed as editor of RTE’s The Week in Politics. He will continue as European correspondent until also until the end of the year.
There are no recent tweets.
Musings about PR, Marketing, Advertising and Current Affairs by an Irish Public Relations Consultant
- June 2015
- May 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- July 2014
- June 2014
- April 2014
- March 2014
- February 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- May 2012
- April 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005