Jennifer Stevens has joined Irish Country Living as editor.  Aisling O’Toole is replacing Stevens as editor of U Magazine.

Ruairi Carroll has left FM104 and joined TV3 as a news reporter.

James McNamara has left the Irish Mirror to join the Sunday Business Post as digital editor.

Patrick Donohue has been promoted to news editor of the Irish Farmers Journal.

The John Murray Show on RTE Radio One finished on Friday.  Brendan O’Connor will stand in as a guest host for July before a new format is announced.  Murray will continue at RTE in a new role.

Pat O’Connell is moving from the Irish Daily Star to the Sunday World.

Kitty Holland has been appointed as social affairs correspondent at the Irish Times.

Conor Lally has been appointed as security and crime editor at the Irish Times.

Miriam Donohue has been appointed as political correspondent at the Irish Independent.

Gillian Hamill is acting editor of Shelflife while Fionnuala Carolan is away on maternity leave.

Eoghan McDermott is taking over Colm Hayes’ drivetime slot on 2FM, while Hayes moves to the weekend breakfast slot.

Irish Media Movement

Some recent changes in the Irish media landscape that may be of interest.

Francesca Comyn is leaving TodayFM/Newstalk to take up a position as courts correspondent with the Sunday Business Post.  A replacement is being sought.

Alison Nulty has left Radio Kerry to join UTV Ireland as their southern correspondent (via RadioToday.ie)

TV3 are changing Ireland AM into a seven day format and will bring in Simon Delaney to co-host the Saturday edition, with Ivan Yates co-hosting Sunday’s show.  Anna Daly will co-host on Saturday and Sundays.

Jennifer O’Connell wrote her last weekly column for the Irish Times today.

Susan Daly, editor of TheJournal, has gone on maternity leave.

Whatever your opinion on the same sex marriage referendum, the No campaign delivered a well researched, focused and effective communications strategy. In essence, they identified an issue that resonated with their target audience and had a very simple and clear message to deliver. While the No campaigners were assisted by the equal time requirements for broadcasters, they had an uncanny ability to bring the conversation back to their core message at every opportunity.

It would appear to me that this was a well researched approach as clearly some people had issues with a child being brought up by same sex parents and the No side played upon these concerns. Although they were not overt about it, the No side clearly wanted to make people uncomfortable at the thought of two men raising a child. The use of the slogan ‘Two Men Can’t Replace a Mother’s Love’ on posters was an example of this in practice.

One of the simplest, but most effective tactics the No campaign employed during the Same Sex Marriage referendum debate was the names of some of the groups promoting a No vote. This was epitomised by ‘Mothers and Fathers Matter.’ Regardless of the fact that the Referendum Commission had advised the public that the referendum had nothing to do with adoption or surrogacy, anytime a spokesperson from Mothers and Fathers Matter was introduced, the group was essentially able to deliver its message as media outlets had to name the spokesperson’s organisation.

The main reason why ‘Mothers and Fathers Matter’ were so effective, however, was the sheer bullheaded approach of the group. Regardless of any journalist pointing out the Referendum Commission’s viewpoint or that there are already thousands of families with same sex parents in Ireland already, they went ahead and delivered their argument anyway. While some may have put it down to ignorance, this was clearly a well drilled machine that was focused on getting their message across.

While I may not have agreed with them, there are a number of aspects of the No campaign which underpin any good communications campaign.

  1. Have a clear picture of who your audience is.
  2. It isn’t enough to come up with a message and hope it will appeal.  Test your messages through research to ensure that they resonate with your audience.
  3. Keep it simple. People are bombarded with information everyday. Have a clear and concise message that you can deliver in 90 seconds or less.  If you can’t explain it to your mother, then go back to the drawing board!
  4. Repeat, repeat, repeat. Studies have shown that people need to hear a message between four to six times for a message to resonate.
  5. Factor your message into the name of your campaign. Whether it’s the name of your organisation or simply a campaign hashtag, don’t waste the potential opportunity to get your point across.

Irish Media Movement

Some updates over the past couple of months.

Louise Hogan has been appointed as the new farming editor in the Irish Independent.

The Irish Examiner has appointed Eamon Quinn as its new business editor.

Paddy Barker has retired as picture editor of the Irish Examiner.

Vincent Wall was appointed as Newstalk business editor and presenter of Business Breakfast Show following Ian Guider’s departure to the Sunday Business Post.

Pat O’Keeffe has left the Irish Farmers Journal to join Glanbia as Head of Farmer Relations.

Tom Molloy will leave his position as group business editor of Independent Newspapers to take up a communications in Trinity College Dublin.

In addition to his duties as business reporter with RTE, Conor Brophy will now also pen a media column in the Sunday Business Post. This follows a 13 week series he presented on RTE called the Media Show.

Ruadhan MacCormaic will move from his position as legal affairs correspondent to become the foreign affairs correspondent.

Sarah Bardon has joined the Irish Times as a political reporter from the Irish Mirror.

John Drennan has left his position as political editor of the Sunday Independent to join RENUA as its director of communications.

Garrett Harte is now Editor in Chief of Newstalk. Patricia Monahan has also been appointed as Programme Director at Newstalk.

Irish Media Movement

Jenny Kelly and Will Hanafin, members of Ray Darcy’s production team at Today FM, have joined the presenter at RTE.

Susan Mitchell has been promoted to health editor at the Sunday Business Post.

Richard Oakley has been appointed as editor of The Times Ireland, News International’s digital newspaper, which will launch later this year.

Fionnan Sheehan has been appointed as the new editor of the Irish Independent and Cormac Bourke has been appointed as the editor of the Sunday Independent.

Ger Gilroy is one of the presenters as part of an evening sports roundup on Fridays on UTV Ireland.

Rosemary MacCabe has joined Stellar magazine as deputy editor.

Anton Savage will take over from Ray Darcy on Today FM. The new show will air in the coming weeks.

Irish Media Movement

Tom Lyons and Ian Guider are moving to the Sunday Business Post from the Irish Times and NewsTalk respectively.

Claire Brock and Sarah O’Connor join Sinead O’Donnell as news reporters with UTV Ireland.

Laura Hogan is now news reporter with TV3.

Derek Mooney is leaving his show in January to become a nature and wildlife producer in RTE.

Ray Darcy has left Today FM and will join RTE in February to replace Mooney and also become a TV presenter. A replacement presenter for Today FM will be announced in due course.

Irish Media Movement

Leslie Ann Horgan has joined the Irish Independent and is now editing the Weekend magazine.

Mary O’Regan has joined UTV as political editor.

Fergal O’Brien has left his position as news correspondent with Today FM to join TV3.

RTE has appointed Fiona Mitchell as its new London correspondent.

Colette Sexton is now responsible for the Media & Marketing section in the Sunday Business Post.

Stuff That Caught My Attention #28

Ahead of the launch of Call of Duty: Advanced Warfare, GAME hired a Hollywood acting coach to provide a few professional pointers to those planning on taking sick leave the next morning.

To celebrate the launch of Mrs Brown’s Boys D’Movie, HMV created their own special version of the Molly Malone statue outside their Henry Street store.

One of the many initiatives undertaken by Dublin Zoo to celebrate October as month of the elephant included releasing a ‘herd’ of elephants onto the streets of Dublin.

Irish Media Movement

Ian Kehoe has been appointed as editor of the Sunday Business Post.

Cliff Taylor has been appointed as managing editor of the Irish Times.

Paul Colgan has left RTE to join UTV as economics editor.  He has also been joined in the newsroom by Sinead O’Donnell, who was previously a reporter with TV3, Today FM and NewsTalk. Mick McCaffrey has left the Sunday World to become news editor at the station.  Chris Donoghue, host of NewsTalk’s breakfast show, is also joining UTV in January, whilst also retaining his role at the radio station.  NewsTalk will now also supply radio news for UTV’s regional radio stations, with UTV staff moving to its TV operation.

RTE will establish the position of London correspondent in January.

Steve Wynne Jones has become the managing editor of both Checkout and its sister publication ESM – the European Supermarket Magazine.

TV3 will broadcast a toy show to attempt to rival the RTE Late, Late Toy Show.  It will be presented by Brian McFadden and Karen Koster, with Jedward on hand also.

 




Piaras Kelly
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Musings about PR, Marketing, Advertising and Current Affairs by an Irish Public Relations Consultant

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