Archive for May, 2005



Why do I dislike the PRII website? Well for starters the PRII is the voice of the PR industry in Ireland, but how can anyone hear that voice with a site like theirs?
The purpose of this ongoing thread will be to critically analyse their website and cross my fingers that I’m not the only […]

There are so many devices and bits of software out there that make a PR professional’s life that bit easier. I haven’t been particularly drawn to a phone before, but there’s one big reason why I’ll stick with Sony Ericsson for the foreseeable future - Sailing Clicker.
If you have a bluetooth enabled Mac and […]

The Dap Hand is a free weekly radio prep sheet to help presenters prepare for their programme. It’s got everything from daily listings of birthdays to all the gossip about this week’s Must See TV.
Not only is it a handy way to keep up with what’s happening in modern Ireland, but I’ve also found […]

What’s the buzz?

What’s the buzz? It’s knowing about what’s hot or not.
How has buzz got anything to do with PR? It’s got everything to do with PR, especially if you’re working in Consumer public relations.
When you’re drawing up a profile of your target audience, you should know things like whether they’re listening to Maroon 5 […]

Thanks to Brendan 552004 for posting a link to the Irish Media Guide 2005 electronic edition. The publication contains details for 4,600 Irish media companies under 300 classification.
At first I thought it was the Media Contacts directory, and I was about to turn the air blue thinking I was after shelling out €50 for […]

The shortlisted campaigns for the PR Excellence Awards 2005 have been announced.
Fleishman-Hillard lead the charge with five nominations. All the usual suspects fill up the rest of the categories.
Drury Communications have two nominated campaigns (oh the shameless plug )

Can you believe that some people send out press releases with the headline in the subject line written in caps? It’s not that widespread a phenomenon as far as I’m aware, I’ve only been at the receiving end of a few such releases. In my opinion, nothing shows up a lack of Internet […]

RTE, Ireland’s state broadcaster, have announced an operating profit of €6.8 million in their annual report for 2004.
While the news is sure to irk many members of the public due to the rise in license fees, there were some interesting facts in the report. An additional €6.5 million was spent on home produced programming […]

A final word about my new blog

I doubt if many people read my last blog, it lacked focus and was all over the place at times. Having started a new job, I didn’t think I’d have the time to blog anymore, so I just plain gave up on it.
I didn’t give up on blogs altogether. Having discovered the joys […]

Hello World

Hello World!
Rising from the ashes of smiaras.com comes my new blog, which is all about Public Relations.
I’m treating my new blog as an educational tool for myself as I start from the bottom in PR and slowly work my way up.
I’ve got eight categories which I will now detail to give some insight into how […]