Piaras Kelly PR - Public Relations in Ireland

PR Machine writes about a BBC article by Stephen Evans which is critical about the corporate blogs that are currently in existence.

The PR machine entry is yet another example of how some PR bloggers hype corporate blogs. It is overly critical of Evan’s article, which in my opinion encapsulates how corporate blogs are performing at the moment. PR Machine goes off on a little rant and effectively ends up making the exact same point as Evans, but fails to realise it.

What he fails to mention is that Evans offers some great advice to these wannabe corporate bloggers.

I congratulate organisations for blogging, but until they start doing it right I won’t be reading any of them. There are some people that think that blogs are somehow going to do away with the need for PR. <sarcasm>Sure, just like the way posting a press release did away with issuing it to the media.<sarcasm>

Personally I don’t think corporate blogging is going to take off until someone does it right. That someone will either be a CEO who likes to stir things up like Michael O’Leary of Ryanair or the MD of an organisation working in an innovative industry like Eddie O’Connor of Airtricity.