Piaras Kelly PR - Public Relations in Ireland

I was forwarded an email from Julia Galvin who is currently looking for sponsorship.

Julia who?…None other than the Ladies World Champion Bog Snorkeler (now that’s a mouthful!) It turns out that Julia is another of these novel extreme sports nuts - this year she is expanding her repertoire and competing in the World Wife Carrying Championship with Paul Roberts, Ireland’s strongest man.

Needless to say this presents an ideal opportunity to an organisation or a brand that is known to be quirky. They might not be in the same league as Red Bull, but that’s the type of audience they’d be aiming for.

Due to the wacky nature of the events she competes in, Julia has been interviewed by a stackful of media outlets including CNN, Fox and the BBC.

The only downside is that Julia’s star is beginning to wane somewhat. She’s been around a while and personalities like these only have a limited shelf life.

All the same, in terms of client hospitality, you find anything similar to the World Wife Carrying Championships in Finland.