Comments on: Can you send it by fax please? http://www.pkellypr.com/blog/2005/0624/can-you-send-it-by-fax-please/ Irish Communications Consultant - Be Noticed Wed, 03 Dec 2008 07:05:37 +0000 http://wordpress.org/?v=2.6.2 By: Ed http://www.pkellypr.com/blog/2005/0624/can-you-send-it-by-fax-please/#comment-55 Ed Mon, 27 Jun 2005 15:59:13 +0000 http://pkellypr.com/blog/2005/0624/can-you-send-it-by-fax-please/#comment-55 It's all about relevance. Journalists WANT relevant Press Releases ... but not all the other stuff they get that's useless. I can't understand the blanket-bomb style of sending pr - it's only going to sully your name in the eyes of journalists. That's why I think a subscription based delivery system would work well - let the recipients pick there areas of interest and then get notifications of new press releases (not the press release itself) which then can then click into if they so wish. Creates efficiency, and I bet happier 'customers' (journalists). It’s all about relevance. Journalists WANT relevant Press Releases … but not all the other stuff they get that’s useless. I can’t understand the blanket-bomb style of sending pr - it’s only going to sully your name in the eyes of journalists.

That’s why I think a subscription based delivery system would work well - let the recipients pick there areas of interest and then get notifications of new press releases (not the press release itself) which then can then click into if they so wish. Creates efficiency, and I bet happier ‘customers’ (journalists).

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