Piaras Kelly PR - Public Relations in Ireland

I was talking to a former classmate who has recently gotten a new job. Being curious I naturally checked out their website, where I was met with a single page containing their contact details.

Slightly perturbed, I got back onto her and enquired whether they have a new site in development. I was slightly taken aback at this stage because they are involved in financial services and given the type of clients they are obviously going after, it looks unprofessional.

Her reply was even more of a shock though. She said that they had the site designed like that because they didn’t want to give any of their secrets away to their competitors.

Secrets!? Unless their secret is that they sell drugs from their office, I don’t see what they could want to hide. It’s like saying to a prospective client, ‘I’d love to do business with you, but unfortunately I can’t tell you what we do because you might tell our competitor.’ How far would that attitude get you? Not having an Internet presence is just as detrimental.

First off, everyone has a website. Not having a website is like not having a business card, people will just look at you funny. Secondly, we now live in an age where people look up prospective dates via Google. In the same respect if we want to buy goods or services, people are starting to revert to Google. If you don’t have an Internet presence or don’t tell people what you do then how do you expect to sell anything?