Comments on: Practical Advice http://www.pkellypr.com/blog/2005/0630/practical-advice/ Irish Communications Consultant - Be Noticed Wed, 07 Jan 2009 02:51:56 +0000 http://wordpress.org/?v=2.6.2 By: Eoghan http://www.pkellypr.com/blog/2005/0630/practical-advice/#comment-62 Eoghan Sun, 10 Jul 2005 16:59:29 +0000 http://pkellypr.com/blog/2005/0630/practical-advice/#comment-62 I've seen a fair few PR courses go by, and I firmly believe they are a waste of time. The content rarely reflects the work involved, and most of the time the people who end up doing the course don't know what grammar is. Blame the software if you like, but how it works should be taught before anything else. Think about it though: is there anything you learn on a PR course that you couldn't have learned in a few years of technology and english classes back in secondary school? I’ve seen a fair few PR courses go by, and I firmly believe they are a waste of time. The content rarely reflects the work involved, and most of the time the people who end up doing the course don’t know what grammar is.

Blame the software if you like, but how it works should be taught before anything else.

Think about it though: is there anything you learn on a PR course that you couldn’t have learned in a few years of technology and english classes back in secondary school?

]]> By: Stephen http://www.pkellypr.com/blog/2005/0630/practical-advice/#comment-58 Stephen Thu, 30 Jun 2005 20:41:55 +0000 http://pkellypr.com/blog/2005/0630/practical-advice/#comment-58 Not too long ago, I sent a press release to the relevant newspapers I was targeting and forgot to Bcc it. A second after I pressed 'send', the penny dropped, and five minutes later I had a couple of phone calls from some very cocky journalists. Embarrassed? Yes I was. Will I do it again? No I won't. I agree totally. Although we learn the fundamental points of press release writing - The who, what, where, why, when & how; quotes, paragraphs, word count etc. at uni, we don't learn the basic points of sending them. Not too long ago, I sent a press release to the relevant newspapers I was targeting and forgot to Bcc it. A second after I pressed ’send’, the penny dropped, and five minutes later I had a couple of phone calls from some very cocky journalists. Embarrassed? Yes I was. Will I do it again? No I won’t.

I agree totally. Although we learn the fundamental points of press release writing - The who, what, where, why, when & how; quotes, paragraphs, word count etc. at uni, we don’t learn the basic points of sending them.

]]>