Piaras Kelly PR - Public Relations in Ireland

It doesn’t matter whether you work in PR, advertising, marketing or journalism, timing is everything. You’ve got to be acutely aware of deadlines and plan out your events with great care.

That’s something that the people behind Lucozade’s latest advertising campaign have completely missed the boat on. The latest ad in the ‘Energy within’ series features a load of zombies consuming the energy drink to the beats of Audio Bully’s ‘We don’t care’.

Bit of an odd, mix zombies and Lucozade. What they’re trying to do is form an association with movies and the drink along the lines of their famous partnership with Tomb Raider’s Lara Croft. While the partnership was a beautiful example of how trend watching can position your brand, they’ve missed the boat on this one.

Land of the Dead is out in the cinemas soon enough. If this ad was on at the same time then it would work, but like my flatmate just said to me, ‘What’s that about? Now I don’t want to drink Lucozade.’

Congrats Lucozade, you’re now minus one customer.