http://www.pkellypr.com/blog/2005/07/what-about-the-impact-of-social-media-on-media-monitoring/ Irish Communications Consultant - Be Noticed Fri, 12 Apr 2013 19:19:16 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.pkellypr.com/blog/2005/07/what-about-the-impact-of-social-media-on-media-monitoring/#comment-320 Piaras Mon, 25 Jul 2005 19:43:44 +0000 http://pkellypr.com/blog/2005/0721/what-about-the-impact-of-social-media-on-media-monitoring/#comment-320 I was thinking more along the lines of mainstream media organisations adopting RSS, therefore PR agencies or clients could do a lot of monitoring for themselves.

]]> http://www.pkellypr.com/blog/2005/07/what-about-the-impact-of-social-media-on-media-monitoring/#comment-319 David Phillips Fri, 22 Jul 2005 10:02:26 +0000 http://pkellypr.com/blog/2005/0721/what-about-the-impact-of-social-media-on-media-monitoring/#comment-319 The difference between monitoring blogs (and what about Usenet, listserve and other un-mediated media) is that it is un-mediated. Lots of it is “pub gossip”. This means that there is a need to be able to manage high volumes and come up with the ‘important’ blog/comment. This is not impossible and there is a lot of knowledge available to the PR industry but in the low tech PR industry and its supply base is unlikely to invest in this capability. The demand has to be high before the investment will be made.

]]>