Piaras Kelly PR - Public Relations in Ireland

Well by the time these iPod decks are released I’ll probably have to buy a second and third iPod because my 15GB will probably not be compatible. Click the link to check out the slickest looking thing I’ve seen for a while (unfortunately I can’t hide the inner nerd in me.)

I think I’ll give up on my theory that the PSP is going to steal the iPod’s love straight away. Like Ed said, with the iPod video rumoured for September and cool accessories like the iPod DJ station available, Apple’s golden child stands to capture the public’s imagination for the foreseeable future.

Most brands struggle to associate themselves with things like music and film, but the iPod is a PR practitioner’s wet dream. Can it do any wrong?