Oxegen - World’s worst sponsorship?
Published July 26th, 2005 in GeneralI found out the other day that Heineken sponsor Oxegen, Ireland’s largest music festival. Unless you actually go to the event and see that the only beer being sold happens to be Heineken, then there’s not much else in-your-face obvious sponsor activity.
Oh wait, there’s the en of Oxegen in Heineken script…eh, that’s a bit stupid. There’s the Heineken Cup, the Heineken Green Energy festival and then Oxegen.
I’m part of Heineken’s target audience and I wasn’t aware that they actually sponsor Oxegen. Now call me stupid, but what’s wrong with this picture?
4 Responses to “Oxegen - World’s worst sponsorship?”
Leave a Reply
Search
Categories
- Books (4)
- Buzz (7)
- E-PR (207)
- General (290)
- Ideas (9)
- Personal (104)
- PR in Ireland (144)
- Resources (12)
- Technology & PR (7)
Archives
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
yeah, I was originally under the impression that Guinness dropped their backing for it as a result of new advertising laws that were rumoured to be coming in that would cut off all alcohol adverts. A year later a friend pointed out the font similarities in the “en” of Oxegen and the Heineken label. Pretty cover advertising alright, although they have pushed it more this year by including Oxegen in their Heineken Green Energy Festival ads and billboards.
by cover, I meant covert!
Apparently, well someone once told me, it was somebody at MCD’s twisted way of “getting back” at O2 who were apparently at once stage going to take over from Guinness. But that could be in the realm of fiction mixed with fact.
However as the amount of under 18s who attend there could have been image problems including a drinks brand in the Witnness, or Oxegen names.
get over it if you want to drink somehing else then bring it yourself!! I, personally go to Oxegen to enjoy the music and the vibe not to look for something to give out about. heineken sponsor the event……. so what stop looking for a problem where there isn’t one