Archive for August, 2005
Tourism promotion to get major revamp, but no mention of Social Media
3 Comments Published August 11th, 2005 in E-PRA billion here and a billion there, pretty soon you’re talking real money - Everett Dirksen
RTE reports that tourism promotion in Ireland is to get a major revamp due to falling visitors numbers outside of Dublin. I bet they don’t start a single blog, make a podcast or start any RSS feeds.
Why am I [...]
Who not to Hughtrain - Irish bloggers to jump on the boozetrain!
16 Comments Published August 11th, 2005 in PersonalWe want the finest wines available to humanity, we want them here and we want them now! - Withnail and I
Hugh MacLeod is giving away free wine to Irish bloggers. For once poor old Hugh has gotten it wrong. I love the idea behind it, give a load of opinionated guys some wine [...]
The dumbest people I know are those who know it all - Malcolm Forbes
Now ordinary folk can look them up and not feel left out of the conversation, use other big words like facetious and always win games of Scrabble
When will it be mainstream to sponsor podcasts in Ireland?
4 Comments Published August 9th, 2005 in PR in IrelandA word to the wise ain’t necessary, it’s the stupid ones that need advice - Bill Cosby
It was recently announced that City Channel plans to launch additional services in Waterford and Galway. The backers of Ireland’s latest TV station must be delighted because their primary Dublin service is due to launch next month.
In my [...]
You can fool some of the people all of the time and all of the people some of the time, but you cannot fool all of the people all of the time. - Abraham Lincoln
All of a sudden Irish bloggers are talking about (here, here, here and here) ‘paid’ blog posts. That is to [...]
The strength of a PR agency is the diversity of its staff
1 Comment Published August 8th, 2005 in General‘Insight, I believe, refers to the depth of understanding that comes by setting experiences, yours and mine, familiar and exotic, new and old, side by side, learning by letting them speak to one another.’ - Mary Catherine Bateson
The real strength of a PR agency is in the diversity of its staff. In my short [...]
People say conversation is a lost art; how often I have wished it were. - Edward R. Murrow
The Anatomy of Buzz by Emanuel Rosen is a book about Buzz Marketing, which I was quite hesitant about buying - why is it that every book on the subject sounds like one of those job advertisements to [...]
Boot sponsorship delivers 1000% commercial return for Corona
0 Comments Published August 8th, 2005 in PR in Ireland‘There is nothing in a caterpillar that tells you it’s going to be a butterfly’ - Buckminster Fuller
Who would have thought that Corona’s sponsorship of two Cork hurlers would have created such a fuss? Their decision to wear boots with Corona Extra branded on them has resulted in widespread debate on sponsorship within the [...]
The 10 Commandments of an awkward client for a PR agency
0 Comments Published August 4th, 2005 in GeneralThou shall not put other clients before me
Thou shall aspire to pitch for bigger clients
Thou shall not disagree with me
Remember the Sabbath, you will also be available to me then
Honour my employees despite their ignorance of public relations
Thou shall not resign my account
Thou shall not liaise with my competitors
Thou shall not increase your retainer
Thou shall [...]
‘The Secrets of Word-of-Mouth Marketing’ by George Silverman is described as ‘a fabulous road map to highly effective, very inexpensive marketing’ by Alan Weiss. Poor old Alan must get lost an awful lot then because Silverman’s book is about as informative as a child’s crayola diagram.
Sure that sounds harsh, but the ‘insight’ Silverman offers [...]
Blogs being created at three times the rate of death from poverty
0 Comments Published August 2nd, 2005 in E-PRI think the line goes ‘every three seconds someone dies from poverty’ and then somebody snaps a finger.
According to Technorati (thanks to the BBC) people can type a hell of a lot faster than they can snap their fingers because a blog is being created every second.
Of course statistics can tell you whatever you want…I [...]
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