http://www.pkellypr.com/blog/2005/0803/review-the-secrets-of-word-of-mouth-marketing/ Irish Communications Consultant - Be Noticed Wed, 03 Dec 2008 07:21:50 +0000 http://wordpress.org/?v=2.6.2 http://www.pkellypr.com/blog/2005/0803/review-the-secrets-of-word-of-mouth-marketing/#comment-283380 Eamon Sun, 17 Feb 2008 22:44:35 +0000 http://pkellypr.com/blog/2005/0803/review-the-secrets-of-word-of-mouth-marketing/#comment-283380 If he managed to pull it off then he would have written one of the great books like 'Tipping Point' because 'word of mouth' is, ultimately, what every marketeer is after: free, swift publicity. But if he got it wrong, then spectacular flop. If he managed to pull it off then he would have written one of the great books like ‘Tipping Point’ because ‘word of mouth’ is, ultimately, what every marketeer is after: free, swift publicity. But if he got it wrong, then spectacular flop.

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