Review - ‘The Secrets of Word-of-Mouth Marketing
Published August 3rd, 2005 in Books‘The Secrets of Word-of-Mouth Marketing’ by George Silverman is described as ‘a fabulous road map to highly effective, very inexpensive marketing’ by Alan Weiss. Poor old Alan must get lost an awful lot then because Silverman’s book is about as informative as a child’s crayola diagram.
Sure that sounds harsh, but the ‘insight’ Silverman offers could be picked up on any marketing blog worth its salt. The worst part of his book has to be the Decision Matrix which he seems to have trademarked. With insightful entries like ‘You’ll get in trouble if you aren’t using this’ for laggards deciding whether to use your product or service, one would be forgiven for thinking that the book is a compilation of essays by a first year marketing student.
If anyone wants my copy just leave a comment and I’ll post it out to you for free.
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If he managed to pull it off then he would have written one of the great books like ‘Tipping Point’ because ‘word of mouth’ is, ultimately, what every marketeer is after: free, swift publicity. But if he got it wrong, then spectacular flop.