Piaras Kelly PR - Public Relations in Ireland

‘Insight, I believe, refers to the depth of understanding that comes by setting experiences, yours and mine, familiar and exotic, new and old, side by side, learning by letting them speak to one another.’ - Mary Catherine Bateson

The real strength of a PR agency is in the diversity of its staff. In my short career in Public Relations I’ve witnessed countless brainstorms and each time I’m amazed by insight from the most unlikely of sources.

You’d think that someone working on a specific account would offer the best perspective but sometimes you’re so caught up with it that you need to take a step back and bring in someone with a different perspective.

Everybody comes from a different walk of life. The more people you throw into a room, the better the ideas that come out of that brainstorm (along with learning a few strange things about people )