Piaras Kelly PR - Public Relations in Ireland

Greed is a fat demon with a small mouth and whatever you feed it is not enough - Janwillem Van De Wetering

Last Sunday’s Business & Media section in the Observer has an interesting article on the ever bulging size of newspapers. The article notes that Starcom has estimated that papers have bloated by 9% over the last year.

The Sundays are the greediest newspapers about, and unfortunately are my favourite. Every week they always seem to slip in an extra supplement or CD, but why don’t they use blogs to cut out some of the clutter.

Extra content is great, but not if it means having to do a balancing act or choosing between carrying a paper or a carton of milk home. It just can’t be good for your health.

While some blog evangelists see Social Media replacing newspapers altogether, the more level headed majority foresee traditional media incorporating techniques like blogging or podcasting.

Rather than going down the connecting with your audience route, in this instance I’d prefer to go down the catering for your consumers path. Media organisations could make their products a lot more appealing by making newspapers more mangeable rather than chopping down the Amazon and letting their readers get lost in the splinters.

I can’t wait to see the day when I see interview continued on http://www.sund……….