Piaras Kelly PR - Public Relations in Ireland

Half our life is spent trying to find something to do with the time we have rushed through life trying to save. - Will Rogers

Timing is everything when it comes to the world of Public Relations. Despite your best laid plans a terrible tragedy could strike and that’s your client out of the papers the next day.

Any good PR practitioner will know when to issue a release to land in a certain publication and will take the time to investigate whether anything else is scheduled to occur the same day of your photocall, press conference, etc.

Of course sometimes you can turn this on it’s head like Microsoft have by announcing that you’ll launch your biggest software title for the Xbox 360, Halo 3, on the same day as Sony launch the PS3.

It’s a brave gamble and something which is sure to have the fanboys hurling abuse at each other, but either way it’s a day that will be sure to capture the attention of the media…that is unless the Earth explodes

With the great coverage Halo 2 received on its release in Ireland and the huge commotion the PS3 launch is set to cause, it’ll be interesting to see how each company tries to outdo each other.

Technorati Tags: Microsoft, PR, PS3, Sony, Xbox 360