Comments on: Tourism Ireland - another short sighted attempt at new media marketing http://www.pkellypr.com/blog/2005/0912/tourism-ireland-another-short-sighted-attempt-at-new-media-marketing/ Irish Communications Consultant - Be Noticed Sat, 22 Nov 2008 00:46:28 +0000 http://wordpress.org/?v=2.6.2 By: Piaras Kelly http://www.pkellypr.com/blog/2005/0912/tourism-ireland-another-short-sighted-attempt-at-new-media-marketing/#comment-226 Piaras Kelly Wed, 14 Sep 2005 16:17:33 +0000 http://pkellypr.com/blog/2005/0912/tourism-ireland-another-short-sighted-attempt-at-new-media-marketing/#comment-226 But it lasts for what? All of a week!? They could do something similar on an ongoing basis. It's Flash in the pan stuff, you just know there's some guy sitting in Tourism Ireland with a checklist sitting there saying 'New Media Marketing - Check' Paul O'Kane slaughtered them a few weeks ago in terms of their overall strategy. I hardly think the Taxi Tourism Challenge is going to solve all their woes. They need a complete overhaul and a continuos strategy to build up the Pagerank of key sites. Google Ireland and the Tourism Ireland website is fourth from bottom. The internal Irish Tourism site ranks higher. Now that's a joke! But it lasts for what? All of a week!? They could do something similar on an ongoing basis.

It’s Flash in the pan stuff, you just know there’s some guy sitting in Tourism Ireland with a checklist sitting there saying ‘New Media Marketing - Check’

Paul O’Kane slaughtered them a few weeks ago in terms of their overall strategy. I hardly think the Taxi Tourism Challenge is going to solve all their woes.

They need a complete overhaul and a continuos strategy to build up the Pagerank of key sites.

Google Ireland and the Tourism Ireland website is fourth from bottom. The internal Irish Tourism site ranks higher. Now that’s a joke!

]]> By: Brian O'Neill http://www.pkellypr.com/blog/2005/0912/tourism-ireland-another-short-sighted-attempt-at-new-media-marketing/#comment-225 Brian O'Neill Wed, 14 Sep 2005 14:13:37 +0000 http://pkellypr.com/blog/2005/0912/tourism-ireland-another-short-sighted-attempt-at-new-media-marketing/#comment-225 I like the site, I think its well done. It may not have all the blog bells and whistles but lets face it the average consumer would not know and RSS feed if it hit them in the head. The video is nice and clear, over 50% of UK & USA now has broadband, so i would say this is their main target market. A better question to ask might be why it takes an London web agency (http://www.unit9.com/) to do an irish tourism site. Even though to be fair they did an excellent job. I like the site, I think its well done. It may not have all the blog bells and whistles but lets face it the average consumer would not know and RSS feed if it hit them in the head. The video is nice and clear, over 50% of UK & USA now has broadband, so i would say this is their main target market.

A better question to ask might be why it takes an London web agency (http://www.unit9.com/) to do an irish tourism site. Even though to be fair they did an excellent job.

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