Comments on: Teaching SMEs how to do their own PR http://www.pkellypr.com/blog/2005/0926/teaching-smes-how-to-do-their-own-pr/ Irish Communications Consultant - Be Noticed Sat, 22 Nov 2008 00:21:46 +0000 http://wordpress.org/?v=2.6.2 By: Piaras http://www.pkellypr.com/blog/2005/0926/teaching-smes-how-to-do-their-own-pr/#comment-445 Piaras Thu, 29 Sep 2005 17:28:16 +0000 http://pkellypr.com/blog/2005/0924/teaching-smes-how-to-do-their-own-pr/#comment-445 You'll get a maybe as a reply then. Prehaps a seperate blog for 'How to do your own PR' in an Irish context and then compile it into an e-book at some point in the future. You’ll get a maybe as a reply then. Prehaps a seperate blog for ‘How to do your own PR’ in an Irish context and then compile it into an e-book at some point in the future.

]]> By: Ed Byrne http://www.pkellypr.com/blog/2005/0926/teaching-smes-how-to-do-their-own-pr/#comment-444 Ed Byrne Thu, 29 Sep 2005 16:43:49 +0000 http://pkellypr.com/blog/2005/0924/teaching-smes-how-to-do-their-own-pr/#comment-444 E-books aren't services - they're information packs. A book an anything can be purchased in a bookstore, but a short, free e-book equivalent would be great. E-books aren’t services - they’re information packs.

A book an anything can be purchased in a bookstore, but a short, free e-book equivalent would be great.

]]> By: Piaras http://www.pkellypr.com/blog/2005/0926/teaching-smes-how-to-do-their-own-pr/#comment-422 Piaras Wed, 28 Sep 2005 12:09:28 +0000 http://pkellypr.com/blog/2005/0924/teaching-smes-how-to-do-their-own-pr/#comment-422 You have to understand that every sector is different and they would have different communications requirements. What you're proposing can simply be purchased in any bookstore. For a meaningful service they would need tailored media lists and attention would have to be paid to their requirements for things like internal comms. You have to understand that every sector is different and they would have different communications requirements. What you’re proposing can simply be purchased in any bookstore. For a meaningful service they would need tailored media lists and attention would have to be paid to their requirements for things like internal comms.

]]> By: Ed Byrne http://www.pkellypr.com/blog/2005/0926/teaching-smes-how-to-do-their-own-pr/#comment-421 Ed Byrne Wed, 28 Sep 2005 09:03:57 +0000 http://pkellypr.com/blog/2005/0924/teaching-smes-how-to-do-their-own-pr/#comment-421 Piaras, much as I know PR companies like to sell a consultative service, of course you could make an e-book out of it - just like everyone other training document is done. If SME's want to do their own PR - then you have to educate them on how to do it for themselves. If you have to tailor it to each company, then you've defeated the purpose of DIY PR because you've told them exactly what to do. An e-book or PPT on DIY-PR would presumably explain how to draft a Press Release; How to Determine is your PR is Newsworthy; How to make contact with Journo's; and so on. Anyone else like to see a generic DIY-PR training doc? Piaras, much as I know PR companies like to sell a consultative service, of course you could make an e-book out of it - just like everyone other training document is done.

If SME’s want to do their own PR - then you have to educate them on how to do it for themselves. If you have to tailor it to each company, then you’ve defeated the purpose of DIY PR because you’ve told them exactly what to do.

An e-book or PPT on DIY-PR would presumably explain how to draft a Press Release; How to Determine is your PR is Newsworthy; How to make contact with Journo’s; and so on.

Anyone else like to see a generic DIY-PR training doc?

]]> By: Piaras http://www.pkellypr.com/blog/2005/0926/teaching-smes-how-to-do-their-own-pr/#comment-398 Piaras Tue, 27 Sep 2005 18:03:34 +0000 http://pkellypr.com/blog/2005/0924/teaching-smes-how-to-do-their-own-pr/#comment-398 Ed - I don't think you could make an e-book out of it because it would need to be tailored for each client. Brian - That sounds like a great idea. For the prices you'd be charging I reckon you'd easily make a few bob. Bruce - Do I win a prize? :D Ed - I don’t think you could make an e-book out of it because it would need to be tailored for each client.

Brian - That sounds like a great idea. For the prices you’d be charging I reckon you’d easily make a few bob.

Bruce - Do I win a prize? :D

]]> By: Stuart Bruce http://www.pkellypr.com/blog/2005/0926/teaching-smes-how-to-do-their-own-pr/#comment-391 Stuart Bruce Tue, 27 Sep 2005 15:03:48 +0000 http://pkellypr.com/blog/2005/0924/teaching-smes-how-to-do-their-own-pr/#comment-391 The quote is from Mau Tse Tung - very apt for our new commerical offering! The quote is from Mau Tse Tung - very apt for our new commerical offering!

]]> By: Ed Byrne http://www.pkellypr.com/blog/2005/0926/teaching-smes-how-to-do-their-own-pr/#comment-389 Ed Byrne Tue, 27 Sep 2005 14:02:33 +0000 http://pkellypr.com/blog/2005/0924/teaching-smes-how-to-do-their-own-pr/#comment-389 That'd make a great PDF e-book Piaras ... I even venture that you could make some money out of it! That’d make a great PDF e-book Piaras … I even venture that you could make some money out of it!

]]> By: Brian O'Neill http://www.pkellypr.com/blog/2005/0926/teaching-smes-how-to-do-their-own-pr/#comment-366 Brian O'Neill Mon, 26 Sep 2005 16:11:06 +0000 http://pkellypr.com/blog/2005/0924/teaching-smes-how-to-do-their-own-pr/#comment-366 Funnily enough i am planning something similiar for marketing: http://www.freshideas.ie/realworldmarketing My logic is SME's generally can't afford consultancy, but they can afford training. I am planning on offering the course for £200/€300 so its pretty reasonable. Funnily enough i am planning something similiar for marketing:
http://www.freshideas.ie/realworldmarketing

My logic is SME’s generally can’t afford consultancy, but they can afford training. I am planning on offering the course for £200/€300 so its pretty reasonable.

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