Piaras Kelly PR - Public Relations in Ireland

The future is made of the same stuff as the present - Simone Weil

Amazon.com are offering syndicated content for their various products (thanks to Steve Rubel for the heads-up) so now online shoppers can subsribe feeds for the store’s various categories like books, music, etc. Better yet, each category is broken down further - Music: Rap & Hip-hop, Rock, etc - so information is delivered much more efficiently to the online consumer. I posted about this before when Stephen Davies pointed out that Just The Flight were the first UK Travel Agent to offer flights via RSS feeds.

As Trevor Cook points out, feeds are revolutionising the Internet because they are:

Fast - much easier than checking on sites to see what’s new

Breadth - headlines from the web sources you care about are consilidated

Organization - sources can be displayed in the categories that suit you

Productivity - email newsletter subscriptions and unruly bookmarks can lead to clutter and overload

Relationships - easier for you and the website host to stay in touch

Stephen Davies reports that Tesco are now offering RSS feeds for their deals of the day.

Tom Raftery is organising an introcudtion to RSS for non-techies in Cork on October 25th. Unfortunately it’s a Tuesday night, so I won’t be able to make it down to Cork for it. Great idea though.