Piaras Kelly PR - Public Relations in Ireland

It’s so simple to be wise. Just think of something stupid to say and say the opposite - Sam Levenson

I’m happily sitting down in front of my laptop, actually not going out drinking in the first Friday night in God knows how long and guess what happens - I get an unsolicited text message from Diageo as part of their ‘Don’t see a great night wasted campaign.’

We have an alcohol problem in Ireland but only education, not an SMS campaign will solve it. Now I’ve heard lots of stuff about SMS campaigns, but in this instance it just annoys me because it spam in my inbox. I could have been chatting with a friend, broken off a conversation, only to delete the message thus reinforcing the negative feeling towards the text message.

What further irks me is that I know why I received the message. I entered a drinks promotion on a night out and now I have to suffer through these messages which are undoubtedly pick up during the Christmas period.

Well Diageo this is one person saying save yourself the cash and don’t see a good text message wasted, send it on to someone that cares (preferably not spamming them in the process!)

Technorati Tags: Diageo, Piaras Kelly, PR, SMS