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	<title>Comments on: Why would anyone want a career in PR? Part 2</title>
	<atom:link href="http://www.pkellypr.com/blog/2005/1026/why-would-anyone-want-a-career-in-pr-part-2/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.pkellypr.com/blog/2005/1026/why-would-anyone-want-a-career-in-pr-part-2/</link>
	<description>Irish Communications Consultant - Be Noticed</description>
	<pubDate>Thu, 08 Jan 2009 17:54:06 +0000</pubDate>
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		<title>By: Ed Byrne</title>
		<link>http://www.pkellypr.com/blog/2005/1026/why-would-anyone-want-a-career-in-pr-part-2/#comment-756</link>
		<dc:creator>Ed Byrne</dc:creator>
		<pubDate>Thu, 27 Oct 2005 19:05:05 +0000</pubDate>
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		<description>I think that benefit is true of any business consultancy role (PR / Marketing / Finance / Web Development). 

For example, much put-down as web development is, it's a great business to get business-knowledge / awareness / experience in, since your client base is so varied. And to effectively serve a client, you need to really get into their business and understand what their web strategy should be - in terms of site goals, and therefore structure and content, and promotional activities - Adwords / Blogging - what mix is required. 

Like PR, you can't provide the service if you don't know your clients business. I think the grounding a few years in professional services gives you is totally under-valued in the business-world at the moment. Accountants seem to be the flavour for CEO positions - and most accountant's I know have a very insular view of a company. </description>
		<content:encoded><![CDATA[<p>I think that benefit is true of any business consultancy role (PR / Marketing / Finance / Web Development). </p>
<p>For example, much put-down as web development is, it&#8217;s a great business to get business-knowledge / awareness / experience in, since your client base is so varied. And to effectively serve a client, you need to really get into their business and understand what their web strategy should be - in terms of site goals, and therefore structure and content, and promotional activities - Adwords / Blogging - what mix is required. </p>
<p>Like PR, you can&#8217;t provide the service if you don&#8217;t know your clients business. I think the grounding a few years in professional services gives you is totally under-valued in the business-world at the moment. Accountants seem to be the flavour for CEO positions - and most accountant&#8217;s I know have a very insular view of a company.</p>
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