Stop using models in swimsuits!? Stop publishing the pictures then!
Published October 27th, 2005 in PR in IrelandThe grass is always greener on the other side of the fence
John O’Sullivan, a Journalism lecturer at Dublin City University, told the audience at the PRII talk on the changing face of print journalism that PR practitioners should stop reusing the same photocall scenarios with models in bikinis.
Obviously John isn’t a picture editor because pictures featuring models in swimsuits seem to be the only way for consumer photos to land in the papers.
Seriously, open any Irish paper with the exception of the Irish Times and you’ll be faced with at least one barely clothed model. It’s not like these are the only photos that land on a picture editor’s desk every day, so I don’t think that we’ll see a change in this trend any time soon.
Besides, if that really was a feeling that resonated among the media, then those pictures simply wouldn’t be published.
Technorati Tags: Ireland, Piaras Kelly, PR, John O’Sullivan
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Models? Bikinis? A lot of releases in our local papers tend to be someone dressed in some sort of animal suit named Larry the LadyBird or Rover the Dog promoting some kind of initiative.
Very glad to say I’ve never donned a costume yet…….yet!
I have long assumed that the Independant has a large share in a Model Agency bacause of the number of shots they print. These are not even photocalls to promote a product or service. Just a pic of “Name” and “from blah and is a great model”.
In the early 90s (help, that makes me sound old) the agency that I was working at did an excellent twist on the old “model on a car” automotive PR shot. At the Birmingham Motor Show we were representing an automotive parts company, which simply was never going to be of interest compared to a new car launch.
We use their product boxes to build up the shape of a sports car and then had scantily clad MALE models draped over it. It made dozens of regional papers, motor magazines and the nationals (The Mirror and Independent from memory)
What’s funnier in Ireland is the little gossip column that seems to follow the models. The Glenda Gilson/Brian O’Driscoll stories are the best.
On a sour note. Someone pointed out that the Sunday Independent also put Glenda Gilson on the front cover of the paper last week alongside the Liam Lawlor story. Not only did they get their facts wrong, but they also slapped his neice up beside him. How low can you go I guess.