Piaras Kelly PR - Public Relations in Ireland

Judge not, lest ye be judged - Matthew 7:1
Today was a bit of a strange day for me, some guy I knew as a kid was sent to prison for three months. The case was fairly high profile because it was an assault which left the victim with a ‘broken jaw, a fractured skull [...]

Knowledge is a process of piling up facts; wisdom lies in their simplification - Martin Fischer
Despite all the talk of Ireland’s lagging behind when it comes to technology, we’re starting to slowly creep up on some of our neighbours. This can be seen by the number of RSS feeds that people can subscribe to [...]

Won’t somebody think about the children - Rev Lovejoy’s wife (The Simpsons)
It’s a simple fact of life that controversy sells. Sometimes companies go out to intentionally shock people in order to get them to talk about their brand, but in most cases it’s much ado about nothing as over concerned citizens find something to [...]

Find a job you like and you add five days to every week - H. Jackson Browne
Four positions have become available at work. The firm I work for, Drury Communications, are hiring two client executives and two junior executives. The client executives are for our Corporate and Public Affairs teams respectively.
Please note that [...]

We cannot hold a torch to light another’s path without brightening our own - Ben Sweetland
The news that Heineken have cut their advertising spend and are focusing more on sponsorship and POS displays has been doing the rounds over the last week.
I thought I’d point out the sponsorship activity of another beer label though that [...]

If we don’t stand up for children, then we don’t stand for much - Marian Wright Edelman
I’m noticing a growing trend when it comes to communicating with children. There seems to be a shift from offline channels to online channels. In Ireland legislation is forcing advertisers to change their strategies, and in the [...]

Give a fool enough rope and he’ll hang himself
So much is written about the death of the press release. Some people seem to think that press releases are going to be replaced by blogs or some other medium of communication. Of course everytime I hear this, I really have to convince myself that [...]

I don’t think there’s anyone bigger or smaller than Maradona - Kevin Keegan
One thing worse than Manchester United’s current form is the garbage that FIFA, Soccer’s governing body, continue to come out with. Thanks to a deal they have struck with Infront Sports and Media, online publications cannot publish photos from the 2006 World [...]

If you’re Bob Marley you’re there to spread a message, but very few people can do that effectively without shoving opinions down someone’s throat - Jon Fishman
There seems to be a big debate at the moment about word-of-mouth marketing, buzz marketing, stealth marketing or whatever synonymous term you use to describe the technique. PR [...]

Love at first sight is easy to understand; it’s when two people have been looking at each other for a lifetime that it becomes a miracle - Amy Bloom
TG4 is an anomaly in Irish media terms. If you ask the dog on the street whether they watch TG4, nine times out of ten they’ll [...]

Okay here’s a personal test to see if we can put the phrase ‘markets are conversations’ into action.
Here’s my dilemma. Whipping Boy have reformed for a couple of concerts. They play the Olympia in Dublin on December 18th. I have no ticket and am now reaching out on the Internet to see [...]

The times they are a-changin’ - Bob Dylan
The results of a recent Ireland Offline survey make for interesting reading. The results highlight the digital lifestyle that has emerged in other parts of the world is also becoming a cornerstone in Irish culture. Some survey results which indicate this include:

84% of respondents own a [...]

You are what you eat and I’m fast, easy and cheap!
The fast food industry always seems to be making the news, but the last fortnight has been interesting for a couple of reasons. McDonalds have announced that they will be publishing nutritional information on their wrappers and Burger King opted out of a health [...]