Digital lifestyle begins to take hold in Ireland
Published November 1st, 2005 in PR in IrelandThe times they are a-changin’ - Bob Dylan
The results of a recent Ireland Offline survey make for interesting reading. The results highlight the digital lifestyle that has emerged in other parts of the world is also becoming a cornerstone in Irish culture. Some survey results which indicate this include:
- 84% of respondents own a digital camera
- 72% own a portable digital music player
- 49% download movie trailers
Impressively 66% of respondents have read a blog and 26% have listened to a podcast.
Some companies have spotted these trends and are beginning to run innovative initiatives such as the Nokia/Darklight Pocket Movie Challenge or the numerous iPod giveaways.
The full results highlight the fact that the Internet is playing a more important role in Ireland. Despite a low broadband adoption rate, we’re quite forward thinking in most other respects. I think that as goods like the video iPod come onto the market, they will inherently create a bigger demand for broadband due to TV show downloads, etc and Eircom will be forced to finally get their thumb out.
Technorati Tags: Damien Mulley, Ireland, Ireland Offline, Piaras Kelly
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That wouldn’t be because the survey was promoted through the Irish Blogosphere would it?
Another skewed survey if you ask me. I have my doubts on how representative of the general public the respondents are.
Yeah I was going to note that the participants are more than likely to be regular Internet users, but I don’t remember this being promoted through the blogosphere - I could be wrong though.
All the same, you can look around the streets of Dublin and see that those first three results generally stand up.
How many of those high percentages how own digital whatnots actually use them? And understand them?:) That’s the real question. We like to buy cool stuff but are they really integrated into our daily lives?
How many of those high percentages who own digital whatnots actually use them? And understand them?:) That’s the real question. We like to buy cool stuff but are they really integrated into our daily lives?
Cool site Aoife, you never gave me the web address before.
That’s true about people owning those devices who don’t use or fully understand them but that’s radically changing these days. My neighbour who is just into his sixties and only recently got a computer is now submersed in his PC and digital camera.
All these tools are a cornerstone of our society. Obviously more so among the nation’s youth, but once they start hitting management levels then wait until you start seeing the difference.