A number of Irish media organisations have started podcasting of late, but I always find it funny when I read about it in the newspapers. Surely they should be targeting Irish bloggers or message boards as these are the most likely people to download their podcasts.

I got a bit of a shock today when I noticed a comment on my blog from Ella McSweeney, the producer of RTE’s Quantum Leap radio show (www.rte.ie/radio1/podcast/podcast_quantumleap.xml), which has now started to offer podcasts. Now that wasn’t hard was it?

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One Response to “Irish companies missing their audience with podcasts…except for RTE”  

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