Comments on: Advertising isn’t dying. It just has to stop being passive. http://www.pkellypr.com/blog/2005/1126/advertising-isnt-dying-it-just-has-to-stop-being-passive/ Irish Communications Consultant - Be Noticed Thu, 08 Jan 2009 17:32:08 +0000 http://wordpress.org/?v=2.6.2 By: Piaras http://www.pkellypr.com/blog/2005/1126/advertising-isnt-dying-it-just-has-to-stop-being-passive/#comment-846 Piaras Sat, 26 Nov 2005 00:02:27 +0000 http://pkellypr.com/blog/2005/1126/advertising-isnt-dying-it-just-has-to-stop-being-passive/#comment-846 Sorry just to clarify, by complaining that ads are too passive these days I'd like if they were more engaging rather than aggresive. Just sticking with the ads environment, I think advertisers should be more inventive with their surroundings because it will connect with people. An ad in a lift for deodrant or air freshener could work well because it would resonate with the people viewing the ad. Sorry just to clarify, by complaining that ads are too passive these days I’d like if they were more engaging rather than aggresive.

Just sticking with the ads environment, I think advertisers should be more inventive with their surroundings because it will connect with people. An ad in a lift for deodrant or air freshener could work well because it would resonate with the people viewing the ad.

]]> By: Adam http://www.pkellypr.com/blog/2005/1126/advertising-isnt-dying-it-just-has-to-stop-being-passive/#comment-845 Adam Fri, 25 Nov 2005 23:01:21 +0000 http://pkellypr.com/blog/2005/1126/advertising-isnt-dying-it-just-has-to-stop-being-passive/#comment-845 sorry, just to add; I think in this day and age people can avoid adverts much more, by skipping them on a recorded tv show, flicking during the break, even putting an adblocker on their internet browser. The fact is, though that customers need to know about products in order to make a decision on them, so companies should be ready for the customer to find them, be it online or elsewhere; that way they have the consumers full attention and they can make a much better pitch than a flashy poster that distracts more than delights. sorry, just to add; I think in this day and age people can avoid adverts much more, by skipping them on a recorded tv show, flicking during the break, even putting an adblocker on their internet browser. The fact is, though that customers need to know about products in order to make a decision on them, so companies should be ready for the customer to find them, be it online or elsewhere; that way they have the consumers full attention and they can make a much better pitch than a flashy poster that distracts more than delights.

]]> By: Adam http://www.pkellypr.com/blog/2005/1126/advertising-isnt-dying-it-just-has-to-stop-being-passive/#comment-844 Adam Fri, 25 Nov 2005 22:58:58 +0000 http://pkellypr.com/blog/2005/1126/advertising-isnt-dying-it-just-has-to-stop-being-passive/#comment-844 I'm not sure what you mean by more aggressive, surely you don't want to see more of the loud and in your face style advertising that can be horrible to deal with? Inventive, yes, advertisers should use the space they currently take up more inventively, I don't think putting more ads up in different places would help too much, an ad in a lift would pretty much become background noise just like boring posters and billboards are today. I’m not sure what you mean by more aggressive, surely you don’t want to see more of the loud and in your face style advertising that can be horrible to deal with?

Inventive, yes, advertisers should use the space they currently take up more inventively, I don’t think putting more ads up in different places would help too much, an ad in a lift would pretty much become background noise just like boring posters and billboards are today.

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