Comments on: Social Media to revolutionise how PR firms work internally and with their clients http://www.pkellypr.com/blog/2005/1129/social-media-to-revolutionise-how-pr-firms-work-internally-and-with-their-clients/ Irish Communications Consultant - Be Noticed Thu, 08 Jan 2009 17:42:43 +0000 http://wordpress.org/?v=2.6.2 By: Ed Byrne http://www.pkellypr.com/blog/2005/1129/social-media-to-revolutionise-how-pr-firms-work-internally-and-with-their-clients/#comment-1044 Ed Byrne Fri, 09 Dec 2005 00:06:40 +0000 http://pkellypr.com/blog/2005/1129/social-media-to-revolutionise-how-pr-firms-work-internally-and-with-their-clients/#comment-1044 Stephen, you're dead right about the learning curve at the moment and that people won't change from Word doc's - - until the web-wiki equivalent is at least as easy to use and possibly even better, as then there will be a inducement to use the system without a steep learning curve. SocialText and wysiwyg.net have brought this a long way, and I don't think it'll be long before genuine user-friendly web-collaboration apps. are available. Stephen, you’re dead right about the learning curve at the moment and that people won’t change from Word doc’s - - until the web-wiki equivalent is at least as easy to use and possibly even better, as then there will be a inducement to use the system without a steep learning curve.

SocialText and wysiwyg.net have brought this a long way, and I don’t think it’ll be long before genuine user-friendly web-collaboration apps. are available.

]]> By: Stephen Davies http://www.pkellypr.com/blog/2005/1129/social-media-to-revolutionise-how-pr-firms-work-internally-and-with-their-clients/#comment-856 Stephen Davies Tue, 29 Nov 2005 23:52:27 +0000 http://pkellypr.com/blog/2005/1129/social-media-to-revolutionise-how-pr-firms-work-internally-and-with-their-clients/#comment-856 I'm not too sure about the idea of clients editing/amending press releases on wikis to make a PR pro's life easier. If they don't see any benefit for themselves in learning this new technology, then I get the feeling that those who learn how to use one for our benefit are few and far between. And why should they if they're happy with us sending a Word doc over for their approval? it's probably more easier for them that way. I agree about using a wiki in the PR office. In fact I know using one would save time and no doubt everyone would be a lot clearer on each other's work load. But again, people who aren't up-to-date with technology will simply shy away from one, including senior level staff. I'll give you a quick example. Recently, we recruited a senior account manager where I work. Seems pretty good at her job, plenty experience etc. We keep an external hard drive in our office which is full of cuttings, videos we've made, client info, press releases among other things. We're talking around 10GB worth of data stored on this. Only today, she brought a floppy disc in (yes a floppy disc) and asked if we could transfer all the data from the hard drive to the floppy! Give me strength! I’m not too sure about the idea of clients editing/amending press releases on wikis to make a PR pro’s life easier. If they don’t see any benefit for themselves in learning this new technology, then I get the feeling that those who learn how to use one for our benefit are few and far between.

And why should they if they’re happy with us sending a Word doc over for their approval? it’s probably more easier for them that way.

I agree about using a wiki in the PR office. In fact I know using one would save time and no doubt everyone would be a lot clearer on each other’s work load. But again, people who aren’t up-to-date with technology will simply shy away from one, including senior level staff.

I’ll give you a quick example. Recently, we recruited a senior account manager where I work. Seems pretty good at her job, plenty experience etc.

We keep an external hard drive in our office which is full of cuttings, videos we’ve made, client info, press releases among other things. We’re talking around 10GB worth of data stored on this.

Only today, she brought a floppy disc in (yes a floppy disc) and asked if we could transfer all the data from the hard drive to the floppy!

Give me strength!

]]> By: Piaras http://www.pkellypr.com/blog/2005/1129/social-media-to-revolutionise-how-pr-firms-work-internally-and-with-their-clients/#comment-855 Piaras Tue, 29 Nov 2005 21:36:13 +0000 http://pkellypr.com/blog/2005/1129/social-media-to-revolutionise-how-pr-firms-work-internally-and-with-their-clients/#comment-855 This is just a test comment, I'll delete it in a second, but one of my readers said they got a 404 when they tried to comment. This is just a test comment, I’ll delete it in a second, but one of my readers said they got a 404 when they tried to comment.

]]> By: Alan O'Rourke http://www.pkellypr.com/blog/2005/1129/social-media-to-revolutionise-how-pr-firms-work-internally-and-with-their-clients/#comment-854 Alan O'Rourke Tue, 29 Nov 2005 16:18:20 +0000 http://pkellypr.com/blog/2005/1129/social-media-to-revolutionise-how-pr-firms-work-internally-and-with-their-clients/#comment-854 Basecamp and its integrated Writeboards do all of this for me and the team here. Without it i wouldnt have time to write this, never mind even read it in the first place. Basecamp and its integrated Writeboards do all of this for me and the team here. Without it i wouldnt have time to write this, never mind even read it in the first place.

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