Archive for December, 2005

Technology presumes there’s just one right way to do things and there never is – Robert M. Pirsi 2005 was the year of hype for tools like blogs and podcasts. 2006 will be the year to see if either of them live up to their billing. Of the pair, I’m not so sure that podcasting […]

Journalism largely consists in saying “Lord Jones is dead” to people who never knew Lord Jones was alive – G.K. Chesterton There used to be a layer between traditional media and citizen journalism, in that people would ring into radio shows with their stories or contact newsrooms about an event and journalists would ultimately decide […]

He who trims himself to suit everyone will soon whittle himself away – Raymond Hull I say it time and time again, but the Internet is holding organisations and individuals to a higher degree of accountability and transparency. Here’s another couple of great examples. shows how Irish MEPs voted for the Data Retention Directive. […]

We the media…we the paparazzi!

Journalism is organized gossip – Edward Eggleston This picture of Roy Keane signing for Celtic says a lot (image via the Irish Times). Just look at everyone around him. There’s one press photographer in the background, but he is outnumbered by a dozen fans all snapping shots with their camera phones. The day of the […]

Customisable brands are the future

The absolute fundamental aim is to make money out of satisfying customers – John Egan Google is one of the companies being linked with the vacant Manchester United sponsorship at the moment. Some people think that it makes sense, but I think it would be a tremendous waste of money. Google is actually one of […]

Dell shouldn’t care about Jeff Jarvis

Treat every customer as if they sign your paycheck‚Ķbecause they do The Dell Hell saga as reported by Jeff Jarvis is often held up as an example of the impact of Social Media on companies. Advocates of blogging say that companies should listen to what key influencers like Jeff Jarvis or Steve Rubel are saying […]

Whenever an individual or a business decides that success has been attained, progress stops – Thomas J. Watson Jr When you try explaining the benefits of blogging to most people, they don’t quite seem to get it. In fairness, if you don’t use the Internet to research shopping decisions or get advice, then you may […]

Flickr – market research in action

Customer service is awareness of needs, problems, fears and aspirations In my opinion Flickr, an online photography site, is one of the most undervalued market research tools there is around. It offers companies a chance to see how consumers are using their products, as well as offering them the chance to show of their goods […]

Some networking tips

Every day is an opportunity to make a new happy ending Les Blogs was a bit of an eye-opener when it came to networking. Thankfully Fergus Burns, CEO of Nooked, was at hand because he is a master of networking. I don’t know how he does it, but Fergus knows everyone and is only too […]

The object of education is to prepare the young to educate themselves throughout their lives – Robert Maynard Hutchins I have written an Introduction to Blogs for Irish PR practitioners (PDF). The document is going to be made available to all PR students in Ireland thanks to Carmel Doyle, my lecturer when I was in […]

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