Whenever an individual or a business decides that success has been attained, progress stops – Thomas J. Watson Jr

When you try explaining the benefits of blogging to most people, they don’t quite seem to get it. In fairness, if you don’t use the Internet to research shopping decisions or get advice, then you may not have come across blogs yet. What does get people interested though is the fact that blogging helps you rank higher in Google.

I was at a party the other week and I got talking to this guy who wants to set up his own business selling Irish trees online. Naturally when I heard the online bit my interest perked up.

He told me that he had a business plan drawn up for it, so I enquired whether he was going to have a blog on his site. He had heard of blogs, but hadn’t thought of setting one up. That to me was a poor strategy.

At the end of the day if you are selling online Google will be the cornerstone of your business. If you don’t rank on the first page, then you don’t rank at all really. Adwords is the best way to overcome this, but in the long term if you want to consistently rank higher on search engines naturally then you have to put your website through search engine optimisation.

The best way to achieve this is to have a blog on your site. You’re constantly creating new content and getting links from new sites, thus strengthening your ranking. Just to put this into context if you google Irish PR, I turn up on the second page. Only a couple of consultancies rank higher than me. Don’t you think all the companies who don’t rank up their should be worried? I mean what’s the point in shelling out a few grand on a website if nobody can find it, let alone visit it?

Okay so being on the second page doesn’t amount for much, but here’s a much better example. Ed Byrne of BDM Innovate, who designed and maintains this site, also has a famous namesake, a popular Irish comedian. If you Google Ed Byrne though, the Ed I know turns up on the first page despite the amount of sites that the comedian features on. What page turns up on Google, his blog of course!

However the real beauty of blogging is that once you have attracted people to your site, a blog will keep them coming back to check up on what you’ve been saying. Or better yet, they’ll subscribe to your site. Companies are happy to bombarded people with emails in the hope of getting people to visit their website. Why aren’t more of them creating a blog which will make visiting them part of their natural Internet habits?

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5 Responses to “Ranking higher on Google – the benefits of blogging”  

  1. 1 Dave

    In fairness Piaras the fact that blogs rank higher is a flaw in Google to be honest. During the summer I was getting hundreds of people looking for Eddie Hobbs because I ranked higher than his site for his own name.

    It was a bit of a nusiance in the end because I’m pretty anti what he has to say but it was fun too, one woman even mailed me thinking I was Eddie asking me to help her with her finances!!

    But my point is that I shouldn’t rank higher than Eddie Hobbs for the search term Eddie Hobbs.

  2. 2 Roger

    Google works it out in the end. Eddie’s site is now no. 1. At the time Dave might have had better content and more inward links on Eddie than Eddie had himself…but over time Google will tend to get it right.

    A thought struck me on this “Page 1″, “Page 2″ of Google SERP’s. Originally search engines put 10 results per page to increase their page views – because that was the important metric of the time, and also on 56k modems that’s about all anyone could see. I’m surprised they haven’t upped the default to 20 over time. I usually have mine set to 100. I’m curious have others made that switch. On Browse Ireland we’ve alway had it set at 30 or more.

    Interestingly these two pages come up in the first page of your Google search:
    http://www.irishblogs.ie/categories/pr-in-ireland/
    http://www.irishblogs.ie/categories/public-relations/
    ….which are full of your posts

    hmmm….I’m not sure whether you would see that as a positive or a negative – but would be interested in your views.

  3. 3 Breffni

    I’ve only begun writing blogs and while I had no previous experience of the benefits, I was well aware of them. I wrote an article” http://www.tcichina.org/business-in-china/2005/1118/blogging-for-business/, urging other companies to follow suit. Typically however, rather than leave a comment they phoned and said they liked the blog! But hey, business is business. And thanks Piaras, I used you as my example too!

  4. 4 Piaras

    That’s interesting Roger, I’ve never noticed that before. I’d think of it as an adantage for me because in terms of syndication it means that there’s more of a chance of someone coming across my site.

    That being said there are a few people who are starting to complain about people profitting off their content. I can see where they’re coming from, but I didn’t set up this site to make money. I much happier about the fact that it is more readily avilable to be read because of sites like yours.

  5. 5 Roger

    That being said there are a few people who are starting to complain about people profitting off their content.

    ….Google being a good example. Or are they profiting off their information retrieval services being provided.

    I’ve always found the models that depend on critical mass points very interesting. For example take a cable TV provider such as NTL. When they were starting out they possibly would have to pay RTE to be able to include RTE on their list of channels. But after they have reached a critical mass in terms of subscribers the model flips over whereby RTE might have to pay to be included on NTL. When that flip happens it can change utterly both parties situation. Should Setanta Sports pay to be included on NTL or should NTL pay to have Setanta as part of their package? Interesting conundrum when the marginal cost of service delivery is approx. zero.

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