A speech making tip
Published December 8th, 2005 in PR in IrelandI love using quotes. I don’t know about you, but using a line or two to encapsulate a bigger idea always resonates with me. It’s also a good way of connecting with your audience.
The budget speeches at Dail Eireann, Ireland’s parliment, offered a perfect example of this in action. Richard Bruton, the Opposition’s finance spokesman quoted Homer Simpson and commented, ‘Making promises makes me a good father’, he said, but the worldly wise Lisa said: ‘Keeping promises is what would make you a good father.’ And that’s the test. Today’s Budget undoubtedly passes the Homer Simpson test of being a good Budget but the Irish people have grown sceptical like Lisa Simpson.“
The quote instantly garnered him headlines and resonated with the Irish public. Not bad for what might otherwise be heard in a pub!
Technorati Tags: Ireland, Piaras Kelly, PR, Richard Bruton
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Just saw this Piaras…thought you might be interested in this one:
trained as an conference interpreter - we had endless debate about what to do if you ran into a quote in a speech - a direct and immediate translation meant that the cultural reference of the quote would almost certain be missing. While the Simpsons are pretty universal at this stage, has to be said that if I got some Voltaire in French in the middle of a speech, the chances are, getting an immediate equivalent in English could be difficult.