Make sure to pick up 2006 event calendars
Published December 19th, 2005 in ResourcesYou can never plan the future by the past - Edmund Burke
One of the most important resources any PR practitioner can have is a list of events for the coming months. At the end of the day, you’re constantly competing with other organisations for coverage and there’s no way you can forecast what they plan to do over the next year.
However you can compile a list of popular events scheduled for the next year that might steal some of your thunder easily enough. For example, I picked up the Sunday Times 2006 sporting calendar yesterday and after a quick glance it was easy to see that next June will be a hectic month with the World Cup kicking off in June.
It’s definitely worth compiling an events calendar for whatever sector that you’re involved in to help you plan out your year ahead. So whether its sponsorship plans, conferences you want to attend or festivals you want to employ some guerilla marketing tactics at, event calendars are an invaluable resource.
Best of all they’re a newspaper giveaway that doesn’t automatically go in the bin!
Technorati Tags: Piaras Kelly, PR, Public Relations, Event Management
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There are a mass of calendar apps for running an online event schedule. It would be a remarkably useful addition if an Upcoming or simliar online, subscribable, calendar were to be run for newsworthy events in areas other than just sport- When will the government be making big predicable announcements (Budget, Estimates etc), when will the World Cup be on, When are there seminars, press launches, conferences in matters niche and major?
All those things laid out in one place would prevent, for example, two conferences for the same set of people to overlap, to neither of their benefit.
If anyone knows of the best system for this kind of thing, why not leave a comment?