I normally hate just linking to another website without adding my thoughts on the matter, but Niall Cook really hit the nail on the head recently. His post entitled ‘Groundhog day‘ offers an interesting perspective on how the hype around blogs, podcasts, etc mirrors the hype about the Internet ten years ago.
Will the PR industry wake up and smell the coffee and recognise that this falls into the remit of a communications discipline? Apparently practitioners in the States are, we Europeans seem to be slightly slower off the mark.
Technorati Tags: Piaras Kelly, PR, Public Relations
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Not too long ago I was chatting to the CIPR president about this and his comments echoed Niall’s. He felt that the profession missed a trick when the Internet was in its ascendancy, and believes that blogging and other forms of Web2.0 media will give it the place it rightfully deserves.
Thanks Piaras, we Europeans are definitely slow off the mark and are at risk of falling foul of our ‘not invented here’ attitude yet again. I was hoping PR Week would help amplify these thoughts to give the industry the wake-up call it needs, which is why I’m so surprised they decided not to publish it.