Piaras Kelly PR - Public Relations in Ireland

Video journals look like they are becoming the new movie trailer. Superman Returns and 300 are the latest high profile films to undergo the treatment.
The video journal offers an excellent way to build hype about a movie by offering fans a glimpse behind the scenes and extra content prior to its launch.
With increased advertising [...]

Simplicity is the ultimate sophistication - Leonardo DaVinci
When it comes to Public Relations everyone seems to think that the most complicated or innovative of programmes is the one to garner the most media attention. I’m all for creativity, but I often think that simplicity is sacrificed at its expense.
If there’s one thing I’ve noticed [...]

A customer is the most important visitor on our premises. He is not dependant on us – we are dependent on him
Meteor is a mobile phone company in Ireland. One of their biggest selling points is that their customers get to send free text (SMS) messages until 2008. Text messaging is huge in [...]

Video killed the radio store…will the video iPod kill the DVD store?
I took the plunge and bought a video iPod recently. I’ve been playing around with it and thinking about it from a communications perspective. I think that it has amazing potential for companies when it comes to public relations, advertising and word-of-mouth [...]

What is told in the ear of a man is often heard 100 miles away - Chinese Proverb
The world’s population is so well connected today thanks to things like the Internet, mobile phones and digital cameras. People are overcoming traditional barriers obstructing the spread of information with ease and there is nothing that anyone [...]

I find that a great part of the information I have was acquired by looking up something and finding something else on the way - Franklin P. Adam
The most popular search term on Google last year was ‘Janet Jackson’. Ed Byrne and I had an interesting discussion about it. Ed’s initial reaction was [...]

The object of education is to prepare the young to educate themselves throughout their lives - Robert Maynard Hutchins
I have finally gotten around to setting up a del.icio.us page. For those unfamiliar with del.icio.us, it is effectively a method of collecting your bookmarks/favourites in order to share with others. I set one up [...]

Your best customers leave quite an impression. Do the same, and they won’t leave at all
Companies need to do a lot of work quickly to educate their employees about the level of professionalism that is required in the digital age with clear guidelines governing everything from voicemail to commenting on websites.
There are countless examples of [...]