Piaras Kelly PR - Public Relations in Ireland

Your best customers leave quite an impression. Do the same, and they won’t leave at all

Companies need to do a lot of work quickly to educate their employees about the level of professionalism that is required in the digital age with clear guidelines governing everything from voicemail to commenting on websites.

There are countless examples of employees behaving in an inappropriate manner which results in the degraded perception of an organisation by the general public. Erin highlights a FedEx employee’s inappropriate voicemail message and goes on to point out:

Honestly, I think things like this happen because people just don’t think. They don’t think about how their actions can reflect on their employer. I believe it’s the job of PR to think about these things (all of them) and educate employees accordingly.

Jeremy Pepper and John Wagner also raise interesting points about employee blogging policies in the wake of an incident on an Alaska Airlines flight. I think that PR practitioners should take Erin’s point on board and help draw up guidelines for professionalism in the digital era as a corporate blogging policy is short sighted in my opinion given the range of digital media out there from cameraphones to blogs.

Technorati Tags: Alaska Airlines, Jeremy Pepper, John Wagner, Piaras Kelly, PR, Public Relations, FedEx