Piaras Kelly PR - Public Relations in Ireland

The object of education is to prepare the young to educate themselves throughout their lives - Robert Maynard Hutchins

I have finally gotten around to setting up a del.icio.us page. For those unfamiliar with del.icio.us, it is effectively a method of collecting your bookmarks/favourites in order to share with others. I set one up a couple of months ago, but never bothered using it, preferring to store articles in my RSS reader. A recent post by James Corbett about reading lists for clients though it got me thinking about it and I decided to set one up.

The aim of my page is to bookmark stories of interest to Public Relations practitioners. I already subscribe to Constantin Basturea’s del.icio.us feed, and those who do so also my notice some similarities. I’ve expanded upon his by adding campaigns that I think are innovative and could be replicated by other organisations.

The aim of the feed is to serve as an educational resource for me so I can look at campaigns for inspiration, as well as point out a couple of articles which might be of interest to clients. So for those who check it out, expect to find campaigns that are Consumer PR focused, as well as PR, Traditional Media, Consumer Generated Media and Social Media (blogs, podcasts et al) articles. Unfortunately I haven’t stored all of the stories that aught my attention over the past couple of months, but I’ll be more diligent in future.

James would prefer if I used an OPML based reading list so clients could learn what to pay attention to, but because people are generally unaware of RSS, let alone OPML. I feel much better having a website address where I can tell people that they can find some articles that were of interest to me.

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