Piaras Kelly PR - Public Relations in Ireland

Hopefully a video will appear under this text, otherwise my test post from Google Video didn’t work. EDIT - Looks like it was a success. Please find below a Saturday Night Live sketch which has been doing the rounds on the Internet called Lazy Sunday. The clip’s popularity highlights the added effect viral marketing is having because of blogs. More importantly, Google Video has positioned itself as the movie trailer for the Internet. Companies will be in a better position to upload clips and make them available in formats for the Sony PSP and the video iPod. The ability to post to websites will work wonders for paid clips because the social networking effect of exposing relevant content to an audience as opposed to the usual hit-or-miss effect of advertising will see content exposed to potential customers in a cost-effective matter.