Why blogging for business is as essential as sending Christmas cards to your customers
Published February 25th, 2006 in E-PRAccording to Trevor Butterworth of the Financial Times, blogs are boring, overblown and don’t make a penny (via Niall Cook). The same could be said for sending your customer a Christmas card or taking prospective clients out to lunch. At the end of the day, sending a Christmas card or penning a blog for your company might not win you any multi-million dollar contracts, but both tactics are inexpensive means of relationship building. The day you stop trying to sell, is the day your business starts to go into steady decline.
Technorati Tags: Blogging, Blogs, Financial Times, Niall Cook, Piaras Kelly, Trevor Butterworth
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