PR consultants strive to tell their clients’ stories in language that the target audience will understand. Legal firms and financial institutions often seem to confuse customers with jargon. One interesting knock-on effect of this is these companies are going to miss out on precious hits from Google because consumers simply aren’t using their language when they are looking for these products or services.
Electric News reports on a survey carried out by PricewaterhouseCoopers which shows that the public is using the Internet to shop around. While the aim of the survey is to highlight the fact that Internet advertising provides the best return on investment, it overlooks the fact that these companies should put more effort into making their websites easier to find online. How can they do this? Talk in plain English!
One of the best ways to rank higher in Google is to blog. Forget all about engaging with the public, etc. Simply put, posting new content on a regular basis will get people to return to the site more often and all those words means there’s a greater chance of someone stumbling across your website.
Technorati Tags: Google, Jargon, Piaras Kelly, PR
5 Responses to “Another reason to avoid using jargon”
Leave a Reply
Search
There are no recent tweets.
Categories
- Books (4)
- Buzz (3)
- E-PR (142)
- General (491)
- Ideas (7)
- Personal (77)
- PR in Ireland (87)
- Resources (5)
- Technology & PR (6)
Archives
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- May 2012
- April 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
But isn’t blogging engaging with the public anyway?
Not if you use the format to post company news, etc.
Sorry I mean press releases rather than news
Then that’s an oxymoron Piaras. Blogging is about engaging with the public. You might use blog software to upload press releases but that isn’t blogging. WordPress is just a content management system , it becomes blogging when you engage with the public. I don’t mountain hike around my workplace just because I wear mountain hiking boots.
Using blogging software just to rank higher in Google is more akin to splogging than blogging.
That’s what I was trying to say.
The flipside of engaging with the public is that some companies might just use that as an excuse to use blogs to rank higher in Google.