Archive for March, 2006
Why I won’t be recommending sponsoring Irish podcasts
7 Comments Published March 5th, 2006 in PR in IrelandThe Sunday Business Post has a nice article on Irish businesses and podcasting in today’s Computers in Business supplement. Bernie Goldbach has a synopsis of the article on his website. One thing that annoys me about podcasting though is the belief that it will become a successful commercial enterprise in the near future. […]
Why Bebo is in for a whirl of negative publicity
5 Comments Published March 5th, 2006 in PR in IrelandDespite numerous invitations from friends, I still haven’t managed to get around to setting up my own Bebo page. However this weekend, I did actually manage to make it to the website in order to see what all the fuss was about. It didn’t take long though to see that Bebo is going […]
Nike/Google maps collaboration emphasises the role of Internet in micro-targetting
0 Comments Published March 5th, 2006 in E-PRI was very impressed by a recent Nike/Google Maps collaboration. The RunLondon project really emphasised how organisations can use the Internet to micro-target specific communities. People visiting the Run London website can visit the RouteFinder section to find, create and share routes with other runners in London.
Nike should really set up a similar […]
Are the media in need of a new measurement system?
0 Comments Published March 2nd, 2006 in PR in IrelandI was reading a recent post by Antony Mayfield about how a rise in circulation does not necessarily mean revenue growth. His comments about the Guardian’s investment and innovation online got me thinking though.
Current methods to decide circulation and listenership figures in Ireland seem to becoming a bit outdated because they aren’t capturing the […]
Increase in local and relevant content in traditional media circles
0 Comments Published March 1st, 2006 in GeneralThe release of the latest JNLR figures in Ireland highlighted the strength of regional radio stations. As technology improves and related costs fall, we will see an increase in local and relevant content throughout traditional media.
City Channel has received permission from the Broadcasting Commission of Ireland to offer its services in Galway and Waterford, […]
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