Inspired marketing
Published March 12th, 2006 in GeneralApple always gets praise about its marketing. As a brand, it seems to be omnipresent and always thought of as cool. In fairness though, I think the success of their marketing is down to their brilliant products rather than product placement, etc.
Reebok on the other hand is a brand which I think is going from strength to strength because of its inspired marketing. Like Puma, rather than going head-to-head with Nike, it’s targeting the urban market rather than focusing on the mainstream audience. The ‘I am what I am’ campaign has seen the brand connect with this elusive audience.
The really fascinating thing to watch the campaign for is Reebok’s trend spotting. They have consistently signed up fresh talent for the campaign, keeping it relevant and in the news. Amir Khan, the British boxer, is the latest celebrity to sign on the dotted line (via Adrants). He joins the likes of Allen Iverson, Ludacris, Kelly Holmes and Mike Skinner.
Technorati Tags: Apple, Marketing, Piaras Kelly, Reebok
4 Responses to “Inspired marketing”
Leave a Reply
Search
Categories
- Books (4)
- Buzz (7)
- E-PR (209)
- General (320)
- Ideas (9)
- Personal (107)
- PR in Ireland (145)
- Resources (12)
- Technology & PR (7)
Archives
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
They’ve also had a few big name Americans too - Jay Z and some US basketball star.
Don’t know what it’s like in Ireland, but Reebok Classics are the choice of footwear for chavs in the UK. No doubt their sales have shot up tenfold since the Burberry and tacky gold wearing crew have adopted them, but it must be terrible for their image? I wonder if they had that in mind when they signed up all these top sports people and music stars?
Apparently the chavs are moving up market to Prada now so I wonder how Prada react?
Speaking of chavs - you’ve got to watch this:
http://video.google.com/videosearch?q=devvo
Apple’s cool because of their great products AND the fact that (aside from the iPod) there not mainstream. If Apple laptops ever take a majority market share I think they’ll stop being as ‘cool’ - at the moment the price point they’re at just keeps average users away - at if my opinion that helps keep them ‘cool’.
Your kidding me. Great products? Ipod is a joke and apple have openly admitted to bad initial models are as they will replace any one sent back. Some say consumer service but i think they relize they released it too soon or didn’t use up to scratch components. Only for their marketing campaign did ipod’s nano’s sell so well. It a true test was done i reckon creative wins every time.
Ed’s point on price is interesting. Finches adopted the same policy when they came onto the Irish market. They wanted people to feel it was a better product. How’d they do it? They said they’d just charge more. Lesson there for anyone starting their own business!!
Hmmm Breffni, I don’t think Microsoft would follow the costs more argument after the launch of the original Xbox