Another reason to avoid using jargon
Published March 18th, 2006 in E-PRPR consultants strive to tell their clients’ stories in language that the target audience will understand. Legal firms and financial institutions often seem to confuse customers with jargon. One interesting knock-on effect of this is these companies are going to miss out on precious hits from Google because consumers simply aren’t using their language when they are looking for these products or services.
Electric News reports on a survey carried out by PricewaterhouseCoopers which shows that the public is using the Internet to shop around. While the aim of the survey is to highlight the fact that Internet advertising provides the best return on investment, it overlooks the fact that these companies should put more effort into making their websites easier to find online. How can they do this? Talk in plain English!
One of the best ways to rank higher in Google is to blog. Forget all about engaging with the public, etc. Simply put, posting new content on a regular basis will get people to return to the site more often and all those words means there’s a greater chance of someone stumbling across your website.
Technorati Tags: Google, Jargon, Piaras Kelly, PR
5 Responses to “Another reason to avoid using jargon”
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But isn’t blogging engaging with the public anyway?
Not if you use the format to post company news, etc.
Sorry I mean press releases rather than news
Then that’s an oxymoron Piaras. Blogging is about engaging with the public. You might use blog software to upload press releases but that isn’t blogging. Wordpress is just a content management system , it becomes blogging when you engage with the public. I don’t mountain hike around my workplace just because I wear mountain hiking boots.
Using blogging software just to rank higher in Google is more akin to splogging than blogging.
That’s what I was trying to say.
The flipside of engaging with the public is that some companies might just use that as an excuse to use blogs to rank higher in Google.