Comments on: Business blogging - Which works better, corporate or employee blogging?

By: Len

Len — Wed, 13 Dec 2006 09:21:07 +0000

A corporate blog is a little like a corporate team building program … everyone knows it should be taken seriously, that it will benefit them, but they also feel it is a game. A personal blog, on the other hand, is like a true confession … not everything is believed entirely, but the general impact is breath-taking.

By: PR Blogger by Stephen Davies » Blog Archive » Corporate or employee blogging. Which is best?

Sun, 30 Apr 2006 16:05:12 +0000

[...] Piaras Kelly is asking for opinions on what’s best: corporate or employee blogging? He says: “I find it interesting because I wonder how many people are aware that I work for Drury Communications and whether that impacts their impression of the company. [...]

By: Paul O Mahony

Paul O Mahony — Mon, 03 Apr 2006 21:14:35 +0000

Drury Communications? Wouldn’t have known that but I’m not a regular reader. Do you refer to them in your posts?
I think blogs are great for businesses. One of the best examples I have seen is the protopage blog.
http://blog.protopage.com/2006/03/07/upload-photos-to-your-protopage/#comments

If you are new to a product like this, you can’t help but be impressed by the enthusiasm of the comments and the professional response of the protopage team.
Its about building relationships and it also puts pressure on the company to maintain high service levels in customer support. The whole world sees how you deal with your customers, so you can’t mess up really.

By: that girl

that girl — Mon, 03 Apr 2006 12:12:07 +0000

Thanks for the link Piaras - I really think that business blogs do have the capacity (particularly for small businesses and entrepreneurs) to position the service and consultant etc in a market in a competitive way. At the end of the day people hire anyone because (a) they can do the job and (b) because of the personal relationship/trust they develop so I’m hoping that by blogging about what I do, it will help with relationship building before and after I work with clients

By: Stephen

Stephen — Mon, 03 Apr 2006 10:04:34 +0000

Been thinking exactly the same thing. Post to come…probably.

By: Niall Cook

Niall Cook — Mon, 03 Apr 2006 08:38:53 +0000

Piaras,

You say “when we finally get around to blogging, would it be better if we set up individual blogs for people to have for themselves, or would it be better if staff contributed to the one site?”

It’s a good question, and one that we asked ourselves when setting up ours. Our answer was to create a business blogging community. I have written about the benefits of these over individual blogs at length here, here and here, but in my opinion they are the best way to have individual blogs AND one site that staff contribute to. The community facilitates and aggregates.

I’m not sure there’s a huge difference between an employee blog or a corporate one though. If there is, then surely the difference is content, not who writes it or how it’s set up.