The impact of blogging on your Google ranking
Published April 3rd, 2006 in E-PR, PR in IrelandRanking high on Google is the holy grail of the Internet. I work in Public Relations in Ireland and I’ve lost count of how many consultancies there are in Ireland at the minute. Each of these comapnies is spending €5k+ on a fancy website, yet I outrank them on Google and this site costs less than €100 a year to run!
Potential customers are using the web to search for PR firms. I know because our customers and other people who have enquired about our services have told us so. So when people do an Irish specific search for PR on Google, who turns up on the first page of results for PR and the second page for Public Relations? Yours truly of course, despite not being a consultancy!
Better yet, I don’t use Adwords, pay for Search Engine Optimisation or have a fancy website, yet I rank above every single Irish PR consultancy. If I were them I’d be scratching my head wondering why they’re paying their web developers so much cash. People ask what’s the point of blogging? My ranking highlights one very simple reason.
Technorati Tags: Google, Ireland, Piaras Kelly, PR, Public Relations
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Wow, that is quite amazing. I’ve noticed that over time a lot of the traffic I receive through my blog is the result of someone else searching through Google. While blogging can benefit your business, it sure would suck if someone wrote something bad about you or your company. And that comes with blogging - the ability to write on the Web. (example: http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=RNWE,RNWE:2005-33,RNWE:en&q=josh stomel)
Tom Murphy made that point at a talk I was at in Cork a while back. The gist of it was that this is an area where dealing with the public is everything, yet it is often left to marketing to take care of the website. There is now an opportunity for PR people to add value to their services by becoming the leaders in online PR engagement, and that includes search engine optimization, online reputation management (if that is even possible!) and the creation of online conversations with both customers and potential customers.
The knowledge behind how these things work is great to have, but there are many areas for non-techies to work in as well. The most important knowledge to have is how to deal with people online, which in many ways is very different to how the majority of people behave offline. Follow that up with a basic knowledge of how search engines work and you should be on your way to having a strong online PR presence.