Comments on: Chevy Tahoe - When consumers take control and campaigns go wrong http://www.pkellypr.com/blog/2006/0412/chevy-tahoe-when-consumers-take-control-and-campaigns-go-wrong/ Irish Communications Consultant - Be Noticed Thu, 04 Dec 2008 21:11:20 +0000 http://wordpress.org/?v=2.6.2 By: Piaras http://www.pkellypr.com/blog/2006/0412/chevy-tahoe-when-consumers-take-control-and-campaigns-go-wrong/#comment-7969 Piaras Thu, 27 Apr 2006 20:27:11 +0000 http://www.pkellypr.com/blog/2006/0412/chevy-tahoe-when-consumers-take-control-and-campaigns-go-wrong/#comment-7969 Yeah, I'd agree on the number of "rubber-neckers". Hopefully we'll all be on broadband in the near future in Ireland. An online relationship can't replace a good dealer service, but research shows that thanks to the Internet the footfall into dealerships is falling. People used to visit seven dealerhsips in the past but apparently they visit around two now. By engaging online, you could have a better chance of getting them into the showroom. Yeah, I’d agree on the number of “rubber-neckers”.

Hopefully we’ll all be on broadband in the near future in Ireland. An online relationship can’t replace a good dealer service, but research shows that thanks to the Internet the footfall into dealerships is falling. People used to visit seven dealerhsips in the past but apparently they visit around two now. By engaging online, you could have a better chance of getting them into the showroom.

]]> By: David http://www.pkellypr.com/blog/2006/0412/chevy-tahoe-when-consumers-take-control-and-campaigns-go-wrong/#comment-7751 David Wed, 26 Apr 2006 07:29:52 +0000 http://www.pkellypr.com/blog/2006/0412/chevy-tahoe-when-consumers-take-control-and-campaigns-go-wrong/#comment-7751 http://www.chevrolet.ie/ The stats are interesting - but how many of the 400,000 unique visitors are there to find out about the brand and how many were just online "rubber-neckers" "The real selling point for me though is the ability to create long lasting relationships through simply things like video tutorials on car maintainence or where to buy car accessories for kids." -- The problem with trying to build an online relationship is that it can't take the place of good dealer service. You buy a car from a person, not online. It is this relationship, not a fancy Flash-based website (most people are on dial-up) that will influence people. In fact, as I think of it, a swizz website that doesn't take into account that most people are on dial-up is pretty counter-productive. http://www.chevrolet.ie/

The stats are interesting - but how many of the 400,000 unique visitors are there to find out about the brand and how many were just online “rubber-neckers”

“The real selling point for me though is the ability to create long lasting relationships through simply things like video tutorials on car maintainence or where to buy car accessories for kids.” — The problem with trying to build an online relationship is that it can’t take the place of good dealer service. You buy a car from a person, not online. It is this relationship, not a fancy Flash-based website (most people are on dial-up) that will influence people. In fact, as I think of it, a swizz website that doesn’t take into account that most people are on dial-up is pretty counter-productive.

]]> By: Tom http://www.pkellypr.com/blog/2006/0412/chevy-tahoe-when-consumers-take-control-and-campaigns-go-wrong/#comment-6650 Tom Thu, 20 Apr 2006 11:11:22 +0000 http://www.pkellypr.com/blog/2006/0412/chevy-tahoe-when-consumers-take-control-and-campaigns-go-wrong/#comment-6650 Piaras, Below is an link from Anthony Mayfields blog which shows how particpation from customers can be a good thing as well. http://open.typepad.com/open/2006/04/blogs_and_the_p.html Piaras,

Below is an link from Anthony Mayfields blog which shows how particpation from customers can be a good thing as well.

http://open.typepad.com/open/2006/04/blogs_and_the_p.html

]]> By: Piaras Kelly http://www.pkellypr.com/blog/2006/0412/chevy-tahoe-when-consumers-take-control-and-campaigns-go-wrong/#comment-5771 Piaras Kelly Wed, 12 Apr 2006 20:08:13 +0000 http://www.pkellypr.com/blog/2006/0412/chevy-tahoe-when-consumers-take-control-and-campaigns-go-wrong/#comment-5771 Or even find people from that target audience that are tech oriented and Tahoe owners and record why the vehicle is the perfect fit for them. I've talked to a few MPV owners in ireland and it's amazing how simply things like a rear door that swings open or drink holders in the back seat sways their decision. Given the fact that more people are turning to the Internet than stepping into car dealerships in order to research their purchase decisions and in some case find vehicles before even stepping outside their front door, why more car manufacturers aren't embracing the web is beyond me. The real selling point for me though is the ability to create long lasting relationships through simply things like video tutorials on car maintainence or where to buy car accessories for kids. Or even find people from that target audience that are tech oriented and Tahoe owners and record why the vehicle is the perfect fit for them. I’ve talked to a few MPV owners in ireland and it’s amazing how simply things like a rear door that swings open or drink holders in the back seat sways their decision.

Given the fact that more people are turning to the Internet than stepping into car dealerships in order to research their purchase decisions and in some case find vehicles before even stepping outside their front door, why more car manufacturers aren’t embracing the web is beyond me.

The real selling point for me though is the ability to create long lasting relationships through simply things like video tutorials on car maintainence or where to buy car accessories for kids.

]]> By: John Wagner http://www.pkellypr.com/blog/2006/0412/chevy-tahoe-when-consumers-take-control-and-campaigns-go-wrong/#comment-5749 John Wagner Wed, 12 Apr 2006 13:25:04 +0000 http://www.pkellypr.com/blog/2006/0412/chevy-tahoe-when-consumers-take-control-and-campaigns-go-wrong/#comment-5749 Piaras: Good analysis ... don't you think a smarter CGM effort would have been to have passionate Tahoe owners videotape the unique ways they use their SUV? Their hobbies, professions, family uses, etc.? I'm with you on the numbers. They don't really TELL us anything. Piaras:

Good analysis … don’t you think a smarter CGM effort would have been to have passionate Tahoe owners videotape the unique ways they use their SUV? Their hobbies, professions, family uses, etc.?

I’m with you on the numbers. They don’t really TELL us anything.

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