Comments on: Podcasting - Don’t believe the hype otherwise we’d all be drinking Diet Coke http://www.pkellypr.com/blog/2006/0418/podcasting-dont-believe-the-hype-otherwise-wed-all-be-drinking-diet-coke/ Irish Communications Consultant - Be Noticed Thu, 04 Dec 2008 23:26:26 +0000 http://wordpress.org/?v=2.6.2 By: brian greene http://www.pkellypr.com/blog/2006/0418/podcasting-dont-believe-the-hype-otherwise-wed-all-be-drinking-diet-coke/#comment-6686 brian greene Thu, 20 Apr 2006 15:39:58 +0000 http://www.pkellypr.com/blog/2006/0418/podcasting-dont-believe-the-hype-otherwise-wed-all-be-drinking-diet-coke/#comment-6686 agreed - I am one of those ' People who are involved in it' and Im not claiming it to be any bigger than it is. My april 12th IIA talk on the subject of podcasting is recorded here http://www.netvisionary.ie/brian_greene.mp3 and the slides are here http://www.briangreene.com/april12/ there is a supply / demand issue with narrow casting, like digital TV too much channels too little on (on some stations, like ones that begin with babe..) 64,000 podcasts to 20M agents (estimate) numbers are not reflecting broadcast figures, therefor the hype is driven by the content shift, broadcast radio = boring, 64K of pods = choice. agreed - I am one of those ‘ People who are involved in it’ and Im not claiming it to be any bigger than it is. My april 12th IIA talk on the subject of podcasting is recorded here http://www.netvisionary.ie/brian_greene.mp3 and the slides are here http://www.briangreene.com/april12/

there is a supply / demand issue with narrow casting, like digital TV too much channels too little on (on some stations, like ones that begin with babe..)
64,000 podcasts to 20M agents (estimate) numbers are not reflecting broadcast figures, therefor the hype is driven by the content shift, broadcast radio = boring, 64K of pods = choice.

]]> By: Tom http://www.pkellypr.com/blog/2006/0418/podcasting-dont-believe-the-hype-otherwise-wed-all-be-drinking-diet-coke/#comment-6516 Tom Wed, 19 Apr 2006 13:31:13 +0000 http://www.pkellypr.com/blog/2006/0418/podcasting-dont-believe-the-hype-otherwise-wed-all-be-drinking-diet-coke/#comment-6516 It's one of the things that sometimes annoys me about some of the new media stuff. People who are involved in it say that the press release is dead, that the old media is dead and that the wave of the future - blogs, podcasting, the web 2.0 - is here. But these communication methods are still new, still haven't reached critical mass and in reality reach only small audiences. Now to be fair, that may well change over the next few years, but the hype isn't justified just yet. The best word I've heard on the subject is 'narrowcasting'. The new communications methods let you reach a specific market, in much the same way that home improvement channels on digitial TV allow advertisiers to reach a very selective audience, increasing the value of the marketing spend. The new comms will lead to a specialisation of the audience, which will lead to a lot more opportunities for PR in the future. It’s one of the things that sometimes annoys me about some of the new media stuff. People who are involved in it say that the press release is dead, that the old media is dead and that the wave of the future - blogs, podcasting, the web 2.0 - is here. But these communication methods are still new, still haven’t reached critical mass and in reality reach only small audiences. Now to be fair, that may well change over the next few years, but the hype isn’t justified just yet.

The best word I’ve heard on the subject is ‘narrowcasting’. The new communications methods let you reach a specific market, in much the same way that home improvement channels on digitial TV allow advertisiers to reach a very selective audience, increasing the value of the marketing spend. The new comms will lead to a specialisation of the audience, which will lead to a lot more opportunities for PR in the future.

]]> By: Cian Ginty http://www.pkellypr.com/blog/2006/0418/podcasting-dont-believe-the-hype-otherwise-wed-all-be-drinking-diet-coke/#comment-6367 Cian Ginty Tue, 18 Apr 2006 13:06:26 +0000 http://www.pkellypr.com/blog/2006/0418/podcasting-dont-believe-the-hype-otherwise-wed-all-be-drinking-diet-coke/#comment-6367 So, what you're saying is you do not have a Diet Coke 'to hand' while posting? So, what you’re saying is you do not have a Diet Coke ‘to hand’ while posting?

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