Irish companies start to get media coverage from their blogs
Published April 24th, 2006 in E-PRI’ve watched with interest over the past couple of weeks how a couple of Irish companies have started to get press coverage off the back of what was written on their blogs. For example, Karlin Lillington wrote a piece on Hosting 365’s free blogs offer in the Irish Times, Ireland’s leading broadsheet, because of what she read on their blog. John Collins also wrote a piece on .eu domain squatting in the Irish Times and quoted another Irish hosting company, Blacknight Solutions, in the piece. Was it just a pure coincidence that the company MD, Michele Neylon, who was quoted in the piece had posted about the subject a few days prior?
These stories came about because the business blogs allowed the companies to communicate with a large audience in an efficient manner. Obviously in Ireland, this would probably be mainly restricted to tech companies for the time being as journalists in that sector have picked up on the trends faster than their peers. That being said though, more and more stories are popping up in the mainstream news from what was said online.
Does this mean that blogs are going to replace PR? No.
Good journalists have always found interesting companies and individuals. There are plenty of occasions where a PR professional’s role is simply reactive and to deal with a media query, rather than having pitched the story in the first place. The Internet effectively allows journalists to find information that makes for a good easily and efficiently.
Technorati Tags: Blacknight Solutions, Ed Byrne, Hosting, Hosting365, Michele Neylon, Piaras Kelly, PR, Public Relations
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Journos have harvested threads from boards.ie and snippets from webmaster-shoptalk before. It’s far easier to read your feeds about a story you’re writing and never actually visit the blogs from where you cite your info.
As a Munster fan who was at the game over the weekend and is only coming back today (had to mention it), I know that some sports journalists get news and quotes from a few munster websites, especially munsterfans.com.
The question that now arises, and this is potentially important for clients, is that proper citing takes place, and that it’s not just journo’s looking at the sites and basing their story on a particular post without following up or mentioning the client.
Is the attention welcome though - that’s the question?
On Monday Register365 announce that they are withdrawing their free phone support from those on shared hosting in 7 days. We’re told we can still call - just at a euro per minute rate. We of course have other options like free live chat with someone in Krakow or we can enter the email ticketing system. Neither of which will provide very meaningful immediate feedback. Hosting/Register365 say it is to increase the efficiency of support but I am left wondering who this new efficiency really benefits.
Having had a plethora of support issues, some of which remain ongoing with little sign of resoluiton, I took exception to this move and decided to start a petition at http://www.ipetitions.com/petition/h365 in order to try and get Register/Hosting365 to reverse this.
Not wishing to be underhand in any way I posted a comment to their blog informing them of same with a link to the petition. Amazing as it may seem, they actually removed the petition link from the comment without informing me despite the fact that Aidan McCarron finally engaged on one of the ongoing issues I am having exchanging several emails with me throughout the course of the day.
What is the value of providing a comments section on a blog if you censor the comments to your liking and then reply to them without actually engaging with the poster - especially a customer?