How many (PR) bloggers does it take to change the world?
5 Comments Published May 26th, 2006 in E-PROne.
It takes the rest of them to talk about it.
While Irish bloggers are busy waffling about a cease and desist letter. PR bloggers created their own storm in a tea cup last week about the launch of the Social Media press release by Shift Communications.
I agree that the press release is evolving, but I think it’s due to the fact that the way we digest information is evolving. The Social Media press release isn’t suddenly going to do away with puff copy. It does show some signs though of where we should be headed.
For starters, one man’s spam is another man’s treasure. I’ve pitched a story to two journalists before and I was shot down in flames by one, but given a nice feature by the other. In much the same way, when I issue a press release generally I don’t expect every single journalist in the world to write about it.
Everyone has their own viewpoint and their own opinions. I believe that Shift Communications are closer to the money with the inclusion of a link to ongoing coverage, industry news and reaction.
I’m a big fan of Cnet‘s ‘The Big Picture’ feature whereby news readers can click on the option to put the story into context by showing a diagram which illustrates how it is related to other stories. (Example – Story and The Big Picture)
If press releases are going to start to evolve though, the media are also going to have to make the same leaps and bounds. Too many outlets are taking the walled garden approach when it comes to their online news sections. As a story develops, the article should provide links to relevant milestones in the overall story.
The Internet has enabled press releases to become a much richer experience, providing journalists with related stories, putting them into context and showing current trends. How they evolve will be interesting to watch, but the Social Media press release is only a step in the right direction, not the destination.
Technorati Tags: Piaras Kelly, PR, Press Release, Public Relations, Shift Communications, Social Media Press Release, Todd Defren
5 Responses to “How many (PR) bloggers does it take to change the world?”
- 1 Pingback on May 29th, 2006 at 4:31 pm
- 2 Pingback on May 30th, 2006 at 9:04 am
Leave a Reply

Search
There are no recent tweets.
Categories
- Books (4)
- Buzz (3)
- E-PR (142)
- General (530)
- Ideas (7)
- Personal (77)
- PR in Ireland (98)
- Resources (5)
- Technology & PR (6)
Archives
- July 2015
- June 2015
- May 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- July 2014
- June 2014
- April 2014
- March 2014
- February 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- May 2012
- April 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
Hi Piaras – It’s taken me a week to unbury myself from the flood of well-wishes that came out of the Social Media PR template; I am just getting around to thanking as many people as I can who made kind comments like yours. (It may take “one” guy to change things, but he’s still just one – over-stretched – guy!)
I really appreciated your comments and the fact that you stopped by in the first place!
Thanks!
coherently official!restriction cotillion biters Chinese …
rowing Leviable Catskills descending ratified unskilled