Archive for May, 2006



Doing my usual trawl through Irish tech media websites and discovered that Damien Mulley, probably Ireland’s fourth most popular blogger (behind Doncha, Slugger and Twenty), has started to pen a column for Electric News. This is the latest shrewd move by Electric News to increase traffic to their website. They recently signed a syndication deal [...]

Does this count as coverage?

Create your own headline!

Inspired by Brian Greene‘s photo below which highlights how much Ireland has changed over the past year, and after reading about a lot of related activity over the last few weeks – I thought I’d post my twelve days of a changing Irish society (More like twelve observations on Irish life at the minute without [...]

Companies always seem to wonder about how they can develop better relationships with the media. The answer is simple – press the flesh. Working in PR, there is nothing worse than having to talk to journalists on a regular basis on the phone, without ever having met them face-to-face. I often wonder if we come [...]

PKelly PR turns one

Today marks the first anniversary of this website. I found out the hard way when I discovered that my domain had lapsed and I thought that it had been hijacked. Drama over, but I thought I’d take a quick moment to reflect on the past twelve months. Simply put, the site has been an invaluable [...]

Uh-oh people are reading this

When I started this website, I thought of it as more of a personal resource where I could track emerging trends and educate myself. The scary thing though is that I’ve built an audience. People at work are aware of this site, as are some clients and journalists. Funnier still, people I know stumble across [...]

The elevator pitch

The elevator pitch is something I’ve heard a lot about, but is rarely explained well. That in itself is kind of funny, given that an elevator pitch is effectively a thirty second window to explain what you do in an interesting way to whoever you’re talking to. People generally have opinions built around certain professions, [...]

One of the most regular questions I get asked when I’m out and about is how do you trust you trust your staff with blogs. It’s a good question to ask, but in asking the question they’ve answered half of it themselves – you’ve got to trust your employees. The second half of the answer [...]

The Gardai have appealed for cameraphone footage from witnesses after this afternoon’s rampage by a stolen bus across Dublin. The chaos, reminiscent of similar incidents in the United States, left one person dead and thirteen people injured. Whilst it was a terrible incident, I was a little taken aback when the officer in charge of [...]

I was eating dinner in a pub before going off to see a musical last night. I was finished my meal and was surprised when the waitress brought over a bowl of cocktail sausages when I finished my meal. I was about to say that I didn’t order them when I saw that she had [...]




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