Piaras Kelly PR - Public Relations in Ireland

Silicon Republic, the guys behind the eThursday section in the Irish Indepndent, Knowledge Ireland and Digital Ireland, now have an RSS feed for the site. I find it exceptionally useful because it saves me the bother of having to visit the site everyday after reading Electric News’ headlines, amongst other tech publications, in my […]

There’s a lot of companies out there at the moment that are engaged in a number of initiatives for publicity purposes. While many experts are urging others to jump onto the bandwagon, one has to ask when similar initiatives will come across as boring.
For example, Wired reports on a political viral campaign on the […]

I’ve been impressed with Michele Neylon’s recent branding efforts. He’s made some desktop wallpapers available complete with his company’s branding and he also recently branded his iPod with his company logo.
While it doesn’t sound like much, it think it’s a good strategy for two reasons:
1. It propagates his company’s brand - while nobody […]

Steve Wilson, a senior director of Global Web Communications at McDonalds, posted about a series of video vignettes that McDonalds are running on his personal website. The vignettes are running under the themes of community, opportunity and food quality.
Food quality is the big one for me. Personally, I wouldn’t put the phrase ‘food […]

Niall Cook’s recent post about switching car insurance providers highlighted the fact that consumers, now more than ever, are not loyal to any organisation. Companies are increasingly facing more tradeoffs between retaining and attracting customers. This is a trend that’s not going to go away. The Internet is bringing about a level […]

For all the talk of what is vital in PR professional’s arsenal these days, I can’t help but remember one of the first pieces of advice I received from a colleague - “Get yourself an address book.”
Given the large amount of telephone numbers and contact details you start to amass working in PR, it’s handy […]

Jeremy Pepper posted recently about how letting off some steam in the office is a good way of relieving stress. I’d go one further and say that rather than just blurt out the odd expletive in the office, you should also drink on the job also…well with your colleagues outside of work also […]

Bad customer service amazes me. Granted there are often circumstances that we, the customer, cannot see which may explain the reason for the poor customer service. However, there are often times when I just scratch my head and ask myself, “Does this guy not want me to buy from him?”
For example, last week […]

Nokia has signed a deal with Flickr, a photo sharing website, so that people can immediately upload their photos to the web. This is a landmark move for citizen journalism because it marks a move from having to have the “know how” to put your images onto the Internet to making it easy for […]

‘Contemporary modern urban lifestyle’ - that’s what an interior designer said about their work recently. What that means exactly is beyond me. For all the grief I get in PR for coming out with all sorts of phrases or terminology, I have to say that it’s the same for every industry. Unfortunately […]