Piaras Kelly PR - Public Relations in Ireland

One of the most regular questions I get asked when I’m out and about is how do you trust you trust your staff with blogs. It’s a good question to ask, but in asking the question they’ve answered half of it themselves - you’ve got to trust your employees.

The second half of the answer is common sense. As an employee of Drury Communications, I know it would be stupid of me to disclose any commercial sensitivities or insult my workmates on this website. However there are always going to be some situations where I’ll end up walking a thin line between what’s suitable and what’s unsuitable for publication. At the end of the day, it’s my decision to push the button, but my employer should make things a little bit clearer for me by having guidelines in place.

When companies start thinking about guidelines they find themselves in a bit of a quandry. If they don’t know much about blogging, it’s a bit like a non Soccer fan trying to explain the offside rule to his friends - it’s just going to be a horrible mess

Organisations that are familiar with blogs and those that don’t have a notion about them should both look at other companies guidelines in order to get a bit of a steer. Why not check out the BBC guidelines (thanks to Damien Mulley for the link)

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